Director, Social Media Strategist

Company Profile

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 41 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career, a place for people to learn, achieve, and grow.

We are seeking a highly skilled Social Media Strategist to join our Brand Marketing team. This individual will be responsible for shaping and executing social media strategies that amplify the firm's brand and engage key stakeholders across digital platforms. The ideal candidate is equal parts strategist and storyteller, with experience creating engaging social media content and managing corporate channels in a complex, highly regulated environment.

As part of a collaborative, high-performing team, you'll have the opportunity to influence the digital presence of a leading global financial services firm. This role offers exposure to senior leadership, cross-functional collaboration, and a culture that values partnership, professional growth, and the balance of creativity with discipline.

• Execute the firm's social media strategy across corporate channels to support brand, thought leadership, and business priorities.
• Translate business objectives into best-in-class social content that resonates with audiences and grows communities.
• Serve as a content creator and produce engaging social media assets that promote thought leadership, firm initiatives, and market commentary.
• Collaborate with internal stakeholders, creative teams, and business partners to produce high-quality copy, graphics, and video.
• Oversee the corporate Linked In, X, and Meta accounts, including channel strategy, publishing and community engagement.
• Partner with Legal, Compliance, and Risk teams to ensure all content meets regulatory requirements.
• Ensure consistency of voice, brand standards, and regulatory compliance across all posts.
• Provide counsel on best practices, platform use, and engagement strategies.
• Stay ahead of industry, competitor, and platform trends to continuously optimize performance.

• Bachelor's Degree required with 6+ years of relevant experience in social media marketing; financial services or regulated industry experience preferred.
• Proven success developing and managing corporate social media programs.
• Deep experience with content creation and creative platforms, including Canva.
• Experience using social media management and analytics tools (e.g., Sprinklr, Netbase Quid, Proofpoint Patrol).
• Demonstrated success in launching new social media channels and cultivating highly engaged communities.
• Superior writing and storytelling skills with the ability to adapt tone for different audiences and platforms.
• Seasoned project manager, able to collaborate cross-functionally to keep projects on track and aligned with social media objectives.
• Strong interpersonal and executive presence skills.
• Self-motivated and able to exercise independent judgment and decision making to bring solutions and deliver exceptional results.
• Ability to balance creativity with discipline in a fast-paced, highly matrixed environment.
• Interest in AI and exploring new use cases for marketing and social media.

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years. Our values – putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back – aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in…