VP Marketing; Americas

Responsibilities

• Collaborate with Headquarters to localize and adapt global strategies for the Americas territory, ensuring optimal fit for individual markets, regions, and channels
• Develop comprehensive three-year strategic plans, outlining robust growth initiatives and innovative roadmaps
• Orchestrate integrated, cross-functional plans for product and marketing launches, collaborating with internal stakeholders (e.g., HQ, sales, planning) and external partners (e.g., Media, PR & Talent, Performance agencies)
• Implement highly effective omnichannel strategies across all customer touchpoints, including CRM, Media, and Retail, with clear measurement frameworks
• Craft elevated and revenue-driving go-to-market strategies for all commercial channels, including Retail, Franchise, Wholesale, and E-commerce
• Activate global partnerships and curate unique luxury experiences and client journeys, consistently reinforcing the TAG Heuer brand identity
• Direct the development of powerful Media campaigns (both branding and performance-driven) to achieve diverse marketing funnel objectives
• Execute a robust PR and talent strategy to sustain and enhance TAG Heuer's brand visibility and share of voice

• Minimum of 10 years of progressive experience in brand and/or product marketing, with a strong preference for luxury sector expertise
• Demonstrated understanding of the Americas region and its diverse cultural nuances, enabling effective localized strategy development
• Proven ability to forge and nurture robust partnerships with global and cross-functional teams, contributing to the formulation of multi-year strategic roadmaps and successful go-to-market initiatives
• Expertise in simultaneously overseeing multiple marketing campaigns and product launch go-to-market strategies, involving seamless coordination with various internal and external stakeholders
• Strong analytical capabilities with a track record of leveraging consumer research and comprehensive data analysis to inform and drive actionable marketing plans
• Superior interpersonal, communication, presentation, and written skills, enabling effective engagement with diverse audiences and influential leadership within matrix environments
• Demonstrated proficiency in collaborating with cross-functional teams across various geographies and time zones, fostering a cohesive and productive work environment
• Proven leadership experience, including the successful development and mentorship of mid-sized teams, with a focus on fostering growth and high performance

• Master's degree or MBA with a concentration in Marketing or Digital is highly advantageous
• Spanish speaking/fluency is a strong asset