Influencer Marketing Coordinator Job New York New York USA,Marketing / Advertising / PR

Location: New York

The Influencer Marketing Coordinator will oversee day-to-day operations Partnership and Influencer Marketing for UJUUBrands (souk + SEPIA, simisienna, Mango Maison), including building and managing relations with brand partners, social media Influencers, and cultural taste makers. One of the most important responsibilities is the development and delivery of our influencer strategy across all three brands, including finding new ways to leverage talent to grow awareness and consideration and build advocacy.

Main

Responsibilities

Lead execution of all Influencer plans for UJUUBrands

Track, monitor, analyze and communicate Influencer Marketing results on a regular basis, and optimize based on results

Manage media and influencer events and seeding initiatives as needed, including the development and sourcing of branded materials and collateral

Liaise with social media team to create a seamless integration of the brand’s partnership and influencer strategies with content marketing efforts

Evaluate opportunities for influencer and brand partnerships to grow awareness and increase reach

Build relationships and coordinate all talent contracts

Manage the multi-tiered influencer approach (in collaboration with the broader E-Comm team) including affiliate programs, seeding, opportunistic influencer activations, and fully integrated influencer-led marketing campaigns

Proactively manage the brand’s “influencer funnel,” constantly refreshing it with fresh, authentic, on-trend advocates for UJUUBrands

Stay ahead of the rapidly evolving influencer landscape to ensure UJUUBrands gain more engagement than competition

Constantly update and develop the brand’s roster of influencers based on brand marketing objectives

Qualifications, Skills, Knowledge & Experience

Excellent verbal and written communications, time management, and relationship-building skills

Must be organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environment

Attention to detail, resourceful, with a can-do attitude

Proven experience with tracking/reporting Impressions, Reach, ROI, and other KPIs

Solution-oriented and collaborative leader (must work well with other functions and departments)

Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program

Experience with negotiating contracts and maintaining vendor relationships

Interest in influencer + brand marketing with an emphasis on building community

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