Manager, Shopper Marketing - Wholesale , NY

Curaleaf - Manager, Shopper Marketing - Wholesale

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Manager, Shopper Marketing – Wholesale

Location: NYC

Travel Requirements: 40%-60% of the time

Job Type: Full Time | Exempt

About the Role: Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

• Leads with a “Channel-First” Mindset
  • Develops POS‑driven strategies that flex with evolving retail and regulatory dynamics.
  • Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf wholesale customers—ensuring clarity and recall across channels and regions.
• Exhibits Strong Business & Marketing Acumen
  • Understands the commercial and brand impact of decisions at both state and channel levels.
  • Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets.
• Communicates clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners.
• Maintains tight alignment between brand, field sales, and in‑store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
• Analytically Savvy
  • Uses data and consumer insights to guide decision‑making.
  • Evaluates trade program performance and identifies growth opportunities with actionable strategies.
  • Prioritizes outlets and activations with precision, ensuring cross‑functional alignment and resource focus.
• Adept at Building Creative, Proactive Solutions
  • Continuously seeks process and executional improvements while safeguarding brand integrity.
  • Brings wholesale partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries.
• Demonstrated ability to manage and own project budgets.
• Proven success in developing and executing go‑to‑market strategies, including new product launches and shopper marketing initiatives.
• Skilled in creating impactful sales and marketing materials for field teams and wholesale partners.
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results‑driven programs.
• Experience leading store activation and product education initiatives.
• Effective management of third‑party agencies, with a focus on executional partners.

• MBA or advanced degree.
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
• Route/key sales responsibility or store merchandising background.

$100,000 - $110,000 USD

• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry‑leading service, product selection and accessibility across the medical and adult‑use markets.

Curaleaf…