Brand Manager

Brand Manager, Dietary Supplements About

Our client owns and operates a portfolio of e-commerce brands made in the USA. Amazon is our largest channel. Our supplement brand is an Amazon-first business focused on dietary supplements including a full line of gummies. We’re in rapid growth mode and looking for a Brand Manager who lives and breathes supplement space to take ownership of our Amazon supplement category and scale it to $10M+.

We’re looking for a
Brand Manager who is deeply embedded in the dietary supplement ecosystem—someone who knows the trends before they hit, has relationships with manufacturers and industry players, and understands what’s driving consumer behavior in supplements. You’ll own the Amazon business end‑to‑end, from product strategy and innovation to marketing performance and competitive positioning.

This isn’t just an Amazon ops role. We’re building a brand, and we need someone who can identify white space opportunities, launch winning SKUs, and position us competitively in one of the fastest‑moving categories on Amazon. You’ll drive product development, go‑to‑market strategy, and brand growth—working collaboratively with our Operations Manager on inventory and fulfillment logistics.

While we envision eventually having a Head of Amazon to manage platform‑level strategy across all brands,
supplement expertise is the primary requirement here
. You need to know the space intimately and be able to make smart bets on what to build next.

• Own the brand on Amazon
  —strategy, positioning, growth, and P&L accountability
• Identify and evaluate new product opportunities
  based on market trends, consumer demand, competitive gaps, and margin potential
• Drive product innovation and SKU expansion to build a portfolio that reaches $10M+ in revenue
• Develop go‑to‑market strategies for new launches, including positioning, pricing, and messaging
• Monitor the competitive landscape and stay ahead of emerging trends in supplements, nutrition, and wellness

• Track and optimize KPIs including revenue, margins, TACoS, conversion rates, sessions, and BSR
• Manage Amazon listings, A+ content, and product detail pages to maximize conversions
• Monitor account health and ensure compliance with Amazon policies and supplement‑specific regulations (FDA, labeling, claims, etc.)
• Troubleshoot listing issues, policy flags, and performance blockers

• Coordinate UGC, creative content, and visual assets to drive conversions and brand storytelling
• Work with marketing team on promotions, deals, and seasonal campaigns
• Manage influencer partnerships and affiliate programs as needed
• Optimize messaging and copy based on customer insights, reviews, and performance data

• Partner with Operations Manager on inventory planning, demand forecasting, and fulfillment logistics
• Collaborate with manufacturing and supply chain partners on product development, compliance, and timely delivery
• Work with finance on budgeting, forecasting, and profitability analysis
• Align with leadership on brand vision, priorities, and quarterly goals

• 2–7+ years of experience managing e‑commerce or consumer brands on Amazon, ideally in supplements, health, or wellness categories
• Deep knowledge of the dietary supplement space
  —formulations, ingredients, trends, consumer behavior, and regulatory landscape
• Hands‑on Amazon Seller Central experience
  —listings, advertising, performance optimization, and compliance
• Plugged into the supplement ecosystem
  —connections to manufacturers, suppliers, formulators, and industry players
• Analytical and data‑driven
  —comfortable interpreting metrics, running experiments, and making decisions independently
• Strong project management skills
  —able to juggle multiple initiatives, meet deadlines, and drive cross‑functional execution
• Entrepreneurial mindset
  —comfortable with ambiguity, ownership, and building as you go
• NYC‑based or willing to work from NYC (hybrid flexibility available)

• Experience launching new products or SKUs in the supplement category on Amazon
• Understanding of supplement regulations, FDA…