Vice President Group Director, Connections Strategy

Vice President Group Director, Connections Strategy (CRM / Loyalty)

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

We pride ourselves on connecting the dots across a brand’s ecosystem: we are full service with modern creative & media, data, and technology services all under one roof. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. We are unified by a shared ambition to inspire ideas that move people.

This role sits within our Solutions group, which identifies and codifies unique solutions to solve our client’s problems.

• Set the vision and strategic direction for CRM & Loyalty across a portfolio of clients and agency initiatives.
• Develop, refine, and scale agency frameworks, playbooks, and toolkits for CRM & Loyalty excellence.
• Inspire innovation by evaluating and piloting new technologies, tools, and approaches (e.g., AI‑driven personalization, advanced analytics, loyalty models).
• Champion the use of data and partner with data scientists to guide the activation of data‑driven segmentation insights.
• Inspire and reimagine the activation of data‑driven (0P, 1P, 3P) insights and maximize the use of marketing technology to activate strategies across addressable channels that meet and anticipate customer needs.
• Evaluate CRM maturity and opportunities for improving lifetime value.
• Envision the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer‑centric experiences to life.
• Reveal consumer motivations to influence a brand’s messaging strategies, and establish a compelling value exchange for brands looking to build relationships with their known customers.
• Serve as strategic advisor to senior client stakeholders, guiding holistic customer experience transformation.
• Lead senior‑level workshops and planning sessions, translating business goals into actionable CRM & Loyalty strategies.
• Proactively identify and solve for client needs, industry trends, and market shifts.
• Build senior‑level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact.
• Support business development efforts and delivering high‑quality and compelling recommendations.
• Author thought leadership and contribute to agency knowledge sharing on CRM, Loyalty, and marketing innovation.
• Steward agency culture—modeling values, supporting DE&I, and promoting collaboration and creativity.
• Partner with cross‑capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly‑mapped marketing tactics that deliver on stated goals.
• Manage the development of a team of supporting strategists; inspiring and leading direct reports and extended partners, and guiding the quality of agency output and its impact.

• Digital media‑savvy marketer and passionate problem‑solver with the unstoppable drive to inspire teams and bring the best work to life, based on expertise with omni‑channel media orchestration.
• Track record leading teams and innovative CRM or Loyalty solutions leveraging mature Mar Tech stacks, including orchestration, messaging and loyalty…