Product & Content Marketing Lead

Job Description

Hi there! 👋

WeWard is the app that rewards you for walking and turns everyday steps into real-life rewards, connections, & positive impact!

Our mission is to help people move more, feel better, and make movement meaningful
.

Today, we are trusted by 25M+ users worldwide
, with a fast-growing, international team and offices in Paris and New York
.

Our ambition is to build the world’s leading movement-and-rewards platform, scaling globally while using technology, data, and smart incentives to drive lasting behavior change and wellbeing at scale.

Our Marketing team is growing, and we’re looking for a Product & Content Marketing Lead to help shape how millions of users understand, adopt, and engage with WeWard — by turning product features into clear value, strong narratives, and meaningful habits.

You will report directly to Yves, our CEO and work closely with Product, Growth, Design, Data, and Brand/Comms teams to align product strategy, user insights, and storytelling into high-impact marketing initiatives.

Your impact/responsabilities

• Showcase App Features

• Craft and execute innovative marketing strategies that clearly communicate our product’s features and benefits, across both existing users and prospect.

• Leverage customer insights, stay on top of market trends, and make the most of news cycles and trends to boost product adoption and success.

• Refine content and copy across all communication channels to create a timely and consistent narrative that attracts and retains users

We’re counting on you to spark a walking frenzy with WeWard through data-informed, creative, and scalable marketing strategies that turn features into habits!

• Power External Comms

• Elevate and effectively position WeWard’s brand across multiple channels, including app stores and our website.

• Oversee social media and press communications by managing dedicated teams to ensure cohesive and impactful messaging that resonates with our audience.

• Forge visibility partnerships, participate in events, and seek award opportunities to solidify our market positioning.

Your mission is to propel WeWard to the top spot as the world’s favorite walking app!

• Creative spirit :

• Bring bold, out-of-the-box thinking to continuously refresh WeWard’s storytelling and creative direction in a highly competitive, fast-moving market.

• Set a creative bar that combines originality with performance, crafting narratives that stand out, resonate emotionally, and convert attention into action
  .

• Act as a creative sparring partner to product, design, and growth teams to push ideas further and unlock new angles of engagement.

Your role demands that you push the boundaries to develop persuasive narratives that not only stand out in a crowded market but also connect emotionally with users, encouraging them to engage more deeply with our app.

• User empathy
  :

• Meticulously analyzing user feedback, market trends, and engagement metrics is key to inform and refine marketing strategies.

• Your ability to put yourself in our users’ shoes will guide you in crafting relevant and impactful marketing materials that make users feel valued and motivated.

• People nurturing

• Lead and mentor a talented and gritty team of 4, including 3 in Community Management and 1 in Press/Comms

• Hire, train, and develop a high-performing product marketing team

Our commitment s

• 🏆 SUCCEED — You’ll join a team of passionate people who share values of ambition and determination

• 🤝 TRUST — We give you real autonomy
  , trusting you to reach your goals in your own way

• ⛏️ EXPLORE — You’ll grow in a culture that’s constantly evolving and curious about what’s next

• 📈 PROGRESS — We’ll support you through challenges, learn from mistakes, and move forward together

• 😁
  SMILE — And every day, you’ll be part of a fun and positive environment where humor is always welcome

Preferred experience

You’re the perfect match if…

• 5+ years in impactful product marketing roles, crafting category-defining marketing strategies and campaigns

• A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this rapidly-evolving landscape

• An analytical mind, finding joy in…