Administrative Culture and Community Account Coordinator Bond Theatrical , NY

Culture and Community Account Coordinator

BOND is a theatrical tour booking, marketing and publicity agency connecting award-winning Broadway shows and live entertainment with venues and audiences around the country. At BOND, we believe connections matter: audiences and artists, presenters and producers, storytellers and stages.

Independently-owned and built by a veteran team with decades of industry experience, BOND forms strategic, authentic, lasting and profitable partnerships between producers and venues across North America.

This position is full time and based in person, in office in New York City five days a week. Positions are non-exempt and report directly to the Senior Vice President of Account Strategy and Account Executive, Culture and Community.

The primary responsibility of the Culture and Community Account Coordinator is supporting colleagues and building independence on the marketing and publicity activities for multiple touring Broadway productions across North America. General responsibilities include, but are not limited to:

• Developing show campaigns with Managers and Senior leaders including the creation of marketing and publicity materials, proposing and managing creative timelines, outlining preliminary budgets for internal review and maintenance of budgets
• Under continued guidance of Account Managers or Senior leaders, collaborating significantly to a show’s marketing and publicity strategy with colleagues across the country, guiding them on how to implement show marketing efforts
• Review and oversight of advertising material approval, budget revisions and refinements, promotions and strategic ticketing offers
• Interpreting and recommending strategies based on sales data on an ongoing basis to recommend and refine marketing and publicity strategy
• Independently present updates internally and externally with the client
• Pursue new marketing and press activations for individual shows and across all projects
• Actively pitch press stories and marketing initiatives on a national level
• Maintaining and improving systems used to track media plans, budgets, revenue projections, press clippings for each show
• Additionally, all team members are asked to assist the office on a variety of projects as assigned

Specific responsibilities in the Cultural and Community Department also include:

• Assist in overseeing cultural partnerships and relationships within the overall marketing strategy for shows with a focus on Black audiences
• Assist in overseeing the cultivation and ascertainment of African-American ambassadors and leaders across the country in various markets
• Assist in maintaining a database of key Black press, churches, VIP, leaders, influencers, etc.
• Assist in maintaining a calendar of key Black events in markets across the country on both a local and National basis
• Assist in securing talent opportunities across shows/tours assigned for promotional events, which may include, but not limited to conferences, galas, luncheons, parades, festivals, etc.
• Research and identify all details for community and curated cultural events and press events
• Assist in organizing elements of cast appearances at key churches and Black community events
• Assist in curating promotional events at the theatre
• Engage with key Black VIPs and taste makers to secure their attendance at shows
• Create invite lists, deploy invites, collect RSVPs, manage confirmations
• Assist in coordinating A/V, signage, F&B, gift bags, etc.
• Send out invitations, sponsorship packages and any other promotional materials involved with the marketing, publicity and promotion of shows
• Coordinate performance opportunities
• Distribution of sales information (flyers, program ads, eblasts, social offers)
• Coordinate and assist the execution and staffing of booths for community engagement (signage, flyers, merch giveaways, lead generation, multimedia content (TV/iPads) at any and all events/promotional appearances
• Invite leaders to attend the show as a tastemaker to expand word of mouth
• Ensure that early performances/press performances are attended by Black social taste makers and influencers with outreach to elected, civic, political and community leaders, VIP…