Associate Product Marketing Manager

About EMARKETER

EMARKETER is the world’s leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.

At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always‑open line of communication.

As an Associate Product Marketing Manager, you will support the execution and scaling of EMARKETER’s go‑to‑market and messaging initiatives for clients and prospects. Reporting to the Senior Director of Product Marketing, this role focuses on how EMARKETER’s products, research, and subscriptions are positioned and communicated to external audiences and internal stakeholders. You will work closely with Marketing, Sales Enablement, Sales, Product, and Content teams to translate launches into clear, compelling messaging, materials, and programs that support both new business and account growth.

This is a hybrid role based out of our New York City office, with regular in‑office expectations. Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.

• A strong storyteller:
  Communicates clearly and persuasively through written and verbal messaging that supports product positioning and campaigns.
• Customer‑focused:
  Understands B2B customer needs and lifecycle considerations when shaping messaging and go‑to‑market strategies.
• An effective listener and translator:
  Synthesizes feedback from clients, sales, and account teams into actionable insights.
• Solution‑oriented:
  Connects product launches and positioning to broader organizational campaign themes and business goals.
• Highly collaborative:
  Partners effectively across product, marketing, sales enablement, and content teams to deliver high‑quality work on time.
• Self‑motivated and curious:
  Takes initiative, proposes creative approaches, and is eager to learn new products, markets, and use cases.

• Support go‑to‑market execution for product and subscription content launches through messaging development, research, and campaign alignment.
• Conduct competitive research, market analysis, and win or loss interviews and share insights with cross‑functional stakeholders.
• Partner with Sales Enablement to develop internal assets such as battle cards, training materials, call scripts, and positioning guides.
• Collaborate with Product Marketing Managers to source, develop, and amplify customer case studies, testimonials, and success stories.
• Support customer engagement, retention, and loyalty initiatives that reinforce product value and adoption.
• Gather, synthesize, and communicate customer feedback to inform product strategy, messaging, and go‑to‑market planning.
• Analyze performance of product marketing assets and campaigns to identify what is working and recommend improvements.

• Strong program management skills with the ability to take initiatives from concept through execution.
• Experience coordinating, writing, and managing marketing campaigns, with exposure to product or customer marketing preferred.
• Excellent organizational skills and attention to detail while managing multiple priorities and deadlines.
• Clear and effective communication skills across cross‑functional teams, stakeholders, and customers.
• Ability to convey complex ideas in a clear, compelling way to diverse audiences.
• Familiarity with marketing automation and CRM platforms such as Salesforce and Sigma preferred.

• Base…