Paid Media Specialist

Surfside is seeking an experienced Paid Media Specialist to grow our paid media offering.

The Paid Media Specialist will prioritize revenue growth through their experience and knowledge tracking paid media performance indicators with a strong focus on paid social, eCommerce, and Search. You will participate in strategic planning and then follow all paid initiatives, collecting data for performance reporting, day-to-day optimization and future planning. This position will report to the Director of Ad Operations and collaborate with key stakeholders within marketing, and sales to elevate Surfside’s clients.

A high bar for quality and productivity are a must for this position, as well as deep experience in social media & paid advertising on Facebook/Instagram, Google, a passion for doing your own research, and strong analytical skills.

• Conduct paid media strategic planning and optimization efforts from conception to creative to execution to analysis. We want thought leaders.
• In conjunction with the greater Marketing team and/or external partners, develop advertising strategies and plans to support and achieve the brand’s business objectives.
• Execution of ad campaigns on platforms including but not limited to:
  Facebook, Google Ads, Instagram, Tik Tok, Twitter, and Linked In.
• Manage and measure campaign performance across the funnel (Acquisition, Remarketing, & Retention) while also establishing benchmarks and recommending future tests.
• Gather data on target consumers, our competitors, and market conditions.
• Effectively communicate campaign performance to the Director of Ad Operations and the greater Marketing team and make recommendations on improvement.
• Analyze growth metrics across Marketing, Sales and core KPIs, as needed

• Bachelor’s Degree (Marketing, Business Development, Economics or related analytics fields)
• At least four years of paid search/paid social campaign management experience
• At least two years of paid Facebook advertising & campaign management experience
• Understanding & experience with performance marketing goals & methods - ROAS, Dynamic Ads, omnichannel strategies, etc
• Strong knowledge around Facebook, Instagram, Google, Pinterest, and Snapchat performance marketing
• Trustworthy in managing larger ad budgets and meeting deadlines with 100% consistency
• A track record of creating and optimizing conversion-focused campaigns
• Advanced knowledge of Google Analytics, Tag Manager, and Merchant Center
• Substantial analytical & spreadsheet/Excel skills
• A proactive approach to identifying and solving issues
• An eye for detail: also the ability to think and speak at a high level
• Strong communication skills, both written and verbal, with considerable attention to detail
• Relevant professional certifications are a plus
• Ability to thrive in a dynamic, fast-paced startup environment