Manager, Digital Activation

Overview

Manager, Digital Activation role  is the Cannes Lions 2024 Media Network of the Year, RECMA’s Best‑Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. With more than 12,000 people working in over 100 countries, OMD excels at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, OMD helps clients move faster, reach further, and take smarter risks in a world full of opportunities.

• Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange based performance media, audience‑based buying, remarketing campaigns, both independently and in support of an Associate Director.
• Maintain and organize campaign‑specific materials in the team’s shared drive.
• Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns handled by Associates and Senior Associates.
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates.
• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems.
• Communicate to creative teams if there is risk of not launching on time on various platforms.
• Master media buying‑related technologies, including DSPs and social platforms.
• Understand client performance objectives and develop successful strategies to meet them.
• Hands‑on execution and in‑the‑field management of client campaigns.
• Strong understanding of best practices and when to apply them on client campaigns.
• Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth.
• Translate advanced campaign goals to optimization tactics across all platforms.
• Execute advanced QA standards across assigned campaigns.
• Execute basic & advanced reporting analysis using 3rd party planning, activation & measurement tools.

• Understanding of Linear Upfront and Scatter Investment.
• Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT.
• Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media—how each media element performs alone, how they perform together, and how they are constantly changing.
• Skilled in negotiation tactics.
• Ability to multi‑task and work under pressure.
• Strong analytical thinking and mathematical skills. Skilled in Excel, pivot tables, VLOOKUPs, etc.
• Skilled in DDS, Prisma, Meta Campaign Manager, Tik Tok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP.
• Excellent communication and writing skills.
• Ability to organize and manage detailed work.
• Strong project management skills.

Compensation Range: $50,000—$95,000 USD. This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.

For this role, benefits include health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

OMD is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. For accommodations, please contact our hiring team at