Director of Content Strategy

Director of Social/Content Strategy

Online beauty brand in NYC seeks a highly creative leader to shape the brand’s social vision, elevate storytelling, and build a vibrant global community across Instagram, Tik Tok, You Tube, Pinterest, and emerging platforms. The role, based in New York Headquarters, requires onsite presence 2‑3 days a week and occasional travel for photo shoots.

• Lead the brand’s global social media strategy, defining platform roles, voice, creative direction, and long‑term roadmap.
• Manage daily, weekly, and monthly content calendars, balancing proactive storytelling with timely cultural moments.
• Oversee content creation across all platforms—lo‑fi, hi‑fi, educational, trend‑driven, and campaign storytelling.
• Drive community engagement through comments, DMs, stitches, duets, UGC amplification, and real‑time conversation building.
• Develop platform‑native content ideas, new series, and evolving storytelling formats.
• Write and approve high‑quality captions, hooks, CTAs, and scripts that reflect the brand’s warm and playful voice.
• Maintain a roster of creators, editors, and production partners; commission and oversee content production.
• Utilize AI tools for ideation, editing, insights, and workflow optimization.
• Track social performance, lead insights readouts, and implement test‑and‑learn initiatives to improve reach and engagement.
• Manage social content budgets and build efficient workflows across cross‑functional teams.
• Serve as the brand’s cultural and platform expert, staying ahead of beauty trends, consumer behavior, and algorithm shifts.

• 7+ years leading social media or content strategy for high‑growth consumer brands (beauty industry experience highly preferred).
• Demonstrated success scaling social channels and driving high organic engagement.
• Deep expertise in Instagram, Tik Tok, You Tube, Pinterest, and emerging platforms.
• Strong creative instincts and a refined aesthetic eye, with a portfolio of social‑first work.
• Exceptional copywriting skills with a native understanding of digital tone, hooks, and storytelling.
• Highly attuned to cultural trends, creator ecosystems, and real‑time digital behavior.
• Excellent communication, presentation, and cross‑functional leadership skills.
• Experience managing creators, freelancers, and production partners.
• Comfort working in a fast‑paced, constantly evolving environment.
• Proficiency with analytics, insights tools, and AI‑enabled content workflows.

Compensation
: $150k annual salary + bonus eligibility

Benefits
:
Medical, Dental, Vision, 401k, PTO, Summer Fridays, Volunteer Paid Time Off, Fitness Membership eligibility, and more!

If this sounds like the position for you, please apply with your resume and portfolio today!

Missy Stella
Sr. Marketing Recruiter
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.