Performance Marketing Manager

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers.

Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential taste makers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

If this sounds like the right environment for you we invite you to apply below.

KREWE is looking for a Performance Marketing Manager - Paid Media to manage all aspects of performance and growth marketing, focused on scalable revenue-driving and customer growth strategies through customer acquisition and direct response from all digital paid media channels. The manager will plan, execute, optimize and analyze all paid media tactics and budgets, at monthly/weekly/daily levels, in order to exceed ecommerce targets.

The right candidate will have the experience and ability to balance their analytical and tactical skill with creative and brand storytelling. This role will be integral in building the foundation for performance marketing and driving continued, scalable growth for the business overall.

This role is based in our New York Headquarters 5 days a week.

• 4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L;
  Budget, tactics mix, and measurement
• Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred
• Strong working knowledge and proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, Tik Tok, Pinterest, Snapchat. Experience with streaming video media buying platforms is a plus
• Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice
• Strong data analytics and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports
• Entrepreneurial mindset and goal-oriented (self-directed, proactive, and able to define and execute projects independently)
• Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner
• Ability to communicate across various functions and support your peers to deliver on business priorities
• Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively
• Experience in rapidly growing brands with multi-million dollar media budgets

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and…