Vice President, Paid Social

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

The Vice President, Social will be responsible for oversight of paid social media plan development and all aspects of paid social implementation.

Please note:

THIS ROLE REQUIRES A PAID SOCIAL OR DIGITAL MEDIA PLANNING & BUYING BACKGROUND and reports into SVP, Investment.

• Responsible for all aspects of ensuring social planning and buying execution excellence
• Lead forward thinking paid social ideas for client, ensuring team is incorporating media creativity and innovation into media plan development
• Participate in holistic planning sessions regarding client overarching strategy and approach, providing leadership, consultation and acting as a voice for social media
• Establish and grow relationships with senior media clients, as well as be a key agency contact for partners including Meta, Tik Tok, Reddit, Pinterest, and more
• Seek out and work with team to identify the development and documentation of paid social best practices to improve operational efficiencies within the team and the group
• Engage in collaborative planning with digital and offline agency partners to ensure holistic planning
• Ensure social initiatives are executed and managed to deliver and exceed client objectives
• Uncover opportunities and grow business through thought leadership, client expertise and consistent delivery of good work.
• Steward client interest in the areas of tracking and delivering measurable social results and analytics, market knowledge, and audience insights
• Stays apprised of new technologies and trends and a keen understanding of social landscape to incorporate into media driven solutions and business building ideas
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

• B.A. or B.S. in Marketing, Advertising or related field. MBA a plus.
• 10+ years of digital media buying/planning experience
• Experience overseeing social campaigns development and ability to confidently present and influence clients both on the phone and in-person
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop and have an interest in the social technology marketplace including awareness of key publishers, products and trends
• Experience in regulated verticals preferred but not required

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $190,000 - $210,000 annually. This is the pay range the Company believes it…