Sr. Specialist Paid Social

Address 155 E 44th St, New York, NY 10017, USA

Compensation $80,000.00 - $90,000.00/year

Job Description

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make home ownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across US and Canada, Leaf Home is America’s largest Direct to Consumer full-service provider of branded home services and products.

Leaf Home and its products, including the patented Leaf Filter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms.

Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust and quality via 200+ regional sales and installation offices along with comprehensive field support offices in Las Vegas, New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally.

Benefits of working at Leaf Home are wide-ranging and include:
Industry-best compensation packages | Competitive health, dental, vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as Vet Connect, DEI Committee, Women’s Committee

Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.

The Senior Digital Specialist, Paid Social is responsible optimizing and implementing social advertising efforts across Leaf Home’s multi-vertical home improvement portfolio. This individual is crucial to supporting the social performance marketing team to acquire new leads and customers through biddable media channels. You will accomplish this through hands‑on experience launching and analyzing an acquisition‑centric social program that drives cost‑effective customer lead generation.

• Lead the build and execution of ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools.
• Optimize campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Recommend bid, budget, targeting and optimization adjustments to reach assigned KPIs and metrics.
• Build ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools.
• Partner with the Senior Manager to analyze data, interpret, and communicate insights from multiple sources to enhance pace and performance.
• Communicate weekly insights to Digital Acquisition leadership.
• Collaborate across internal teams including analytics and creative to create holistic advertiser solutions that understand the customer journey. In addition, collaborate with platform partners to continuously scope and research new tests in social.
• Contribute to strategic growth of account through generating insights and operational/technology‑driven efficiencies.
• Manage partner communication and deliverables including IOs, creative, billing and performance. Learn and understand new platforms, partners and integrations between LH’ CRM database and ad technology and platforms.
• Utilize BI tools (Tableau) to analyze data, partnering with Marketing Analytics team, to drive results and improve efficiency. Performs other duties as assigned by supervisor.

• Bachelor's Degree required
  · 3+ years of direct experience in paid social performance marketing campaigns
• Expert understanding of advertising campaign setup in Facebook (Meta), search, or programmatic platforms
• Expert‑level experience setting up and…