Senior Manager, Blue Sky & Product Development, Hairitage

For employees, partners, ideas, approaches, and endeavors - all through a spirit of warmth and inclusivity.

New York

Maesa is the next‑gen beauty company transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best‑in‑class design, formulation, brand creation, and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market.

Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks, among other brands. For more information, visit .

About The Role

We are looking for a passionate hair‑care product developer with proven experience in beauty/CPG to join our Blue Sky & Product Development team to spearhead the strategy and development of new products for Hairitage. This unique opportunity allows someone to leave their mark in the industry by leading innovation and product development. The ideal candidate is trend‑savvy, loves hair products, and can help define and steer the innovation pipeline.

This candidate is social‑savvy, obsessed with beauty products, and brings a mix of creativity and love for data. The role works closely with cross‑functional teams including R&D, Regulatory, Supply Chain, Operations, and the Go‑to‑Market brand team. It is for someone who thrives in an entrepreneurial environment and can work independently as well as collaboratively with key cross‑functional stakeholders and leaders.

The role is based in NYC and you will be expected to work in the office three days a week, at minimum per Company policy.

• Drive creation, development & execution of innovation strategy and products for haircare and hot‑tools innovation, ensuring alignment with brand objectives
• Manage all aspects of the product development lifecycle from concept to counter
• Utilize data‑driven insights to identify opportunities for product innovation and market differentiation
• Identify white‑space opportunity & translate into meaningful NPD concepts

• Product expert on formula, ingredients, benefits, usage & relevance to portfolio
• Present product concepts & development stages to leadership team, retail partners & brand marketing counterparts
• Spearhead creation of compelling product concepts, applying sharp copywriting skills to articulate unique selling propositions & brand narrative
• Manage the cross‑functional team and processes, ensuring project stays on‑time and meets GM targets
• Lead distribution of formula samples from lab partners and track & consolidate feedback in collaboration with R&D
• Responsible for hard and soft product claims on secondary packaging, assist Regulatory team with clinical substantiation process (hard claims) and advise on consumer perception substantiation process (soft claims)
• Collaborate closely with design to ensure aesthetics align with brand identity & resonate with consumers
• Support team in coordinating product samples for photoshoots, retailers, and marketing needs

• Lead & present ongoing category trends, competitive intelligence and market analysis
• Collect & organize necessary product documentation to support Go‑to‑Market needs
• Partner with suppliers for innovation, trends & new technologies
• Ensure internal documents have most updated & accurate product information
• Leverage data analysis to inform product development decisions, ensuring that each product aligns with market demands and preferences

• Foster a collaborative environment by working closely with cross‑functional teams & key stakeholders, including Go‑to‑Market brand team, Project Management, Packaging, R&D, Regulatory, Sales, Operations & Buyers to ensure seamless execution of product launches

Qualifications

• Bachelor's degree in a relevant field of study…