Vertical Product Marketing Manager, Media & Entertainment

Vertical Product Marketing Manager, Media & Entertainment - New York

Be among the first 25 applicants – 1 week ago

• Plan, define and lead a Media & Entertainment subvertical go-to-market strategy with sales leadership.
• Inclusive of sales enablement, product positioning, partnering with XFN teams to drive full-funnel plans.
• Partner closely with Sales to deeply understand user pain points, form business requirements and prioritize solutions to influence product development direction.
• Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering.
• Demonstrate a strong understanding of Tik Tok ecosystem and competitive landscape to develop strategic feedback and positioning.

• 5+ years of experience in direct sales, product marketing, strategy or product management with advertising technology products.
• 5+ years of significant experience in specific industry vertical (e.g., sales or vertical product marketing).
• Experience partnering with and influencing product teams and/or engineering to represent market requirements.
• Experience partnering with and influencing sales teams and developing go-to-market strategies.
• Preferred:
  Full-funnel sales experience with a product lens and eye for technical details.
• Excellent organization and strong communication skills at all seniority levels.
• Revenue-driven and revenue-guided recommendations.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product helps people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Every challenge is an opportunity to learn, innovate and grow together.

We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

We provide reasonable accommodations for candidates with disabilities, pregnancy, sincerely held religious beliefs or other protected reasons.

Compensation: $128,000 – $244,889 annually. Benefits include medical, dental, vision, 401(k) match, paid parental leave, disability coverage, life insurance, and more.