Lifecycle Marketing Manager

About Stepful

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and Alley Corp, with a recent $31.5M Series B led by Oak HC/FT. Additionally, we were named the #1 EdTech company in the U.S. by TIME for 2025 and to GSV s 150 Most Transformational Growth Companies in Digital Learning.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first
:
We do whatever it takes for our students to succeed.

Learn quickly
:
We test, learn with data, and iterate.

Build together
:
We win when we rely on each other.

Own it
:
We show up, take initiative, and show pride.

At Stepful, we’re transforming how people enter and grow in healthcare careers and you’ll be at the heart of that journey. As our Lifecycle Marketing Lead, you will own how we communicate with our students and clients across email, SMS, and in-app channels to drive engagement, motivation, progression, and ultimately outcomes. This is not a brand marketing role; it’s a product experience role.

You’ll be responsible for architecting communication journeys that directly influence behavior, improve student and customer success, and drive business impact.

This role is a part of our Product team, but you’ll work closely with Product, Operations, and Growth to ensure every message we send is timely, personalized, and part of a cohesive lifecycle strategy, not just a standalone campaign. If you love using storytelling, segmentation, and experimentation to solve real user problems at scale, you might be a great fit. This is a rare opportunity to shape the lifecycle engine of a rapidly scaling, mission-driven company.

• Own Stepful’s lifecycle marketing strategy for students and healthcare providers across email, SMS, and in-app, from strategy to execution to iteration.
• Design and optimize multi-channel journeys that increase activation, engagement, retention, and completion across both our direct-to-consumer (student) and B2B (employer) products.
• Develop a deep understanding of operational complex user behaviors and multi-faceted product flows.
• Leverage data to identify friction points and opportunities to influence behavior through lifecycle touch points.
• Write and QA high-impact communications with exceptional attention to detail, ensuring every message reflects our brand, drives clarity, and compels action.
• Collaborate closely with Product, Operations, Growth, Data, and Client Success to ensure communications support core product experiences, not compete with them.
• Continuously test, measure, learn, and iterate using a hypothesis-driven approach to improve lifecycle performance and communicate results clearly to stakeholders.

• You have 6+ years of experience owning end-to-end lifecycle marketing across email, SMS, and in-app channels in a high-growth environment.
• You are fluent in marketing automation tools (e.g., Customer.io, Hub Spot) and able to build, launch, and manage complex journeys independently.
• You have no problem seeing the bigger picture and are quick to zoom in and out to identify opportunities.
• You are an exceptional writer who can tailor messaging to different personas while maintaining clarity, empathy, and persuasion.
• You have a strong analytical mindset - comfortable building dashboards or pulling data to inform strategy, evaluate campaign performance, and identify opportunities.
• You…