Director, Audience Insights & Segmentation; Contractor

Overview

We are looking for a remote Director, Audience Insights & Segmentation (Contractor) for a top apparel company out of their NYC offices. The Director of Audience Insights & Segmentation (Contractor) is responsible for analyzing key data inputs across the company’s portfolio of brands to generate insights that can be infused into marketing strategies, planning tactics and business decisions. Sitting within the Marketing Intelligence organization and reporting to the Sr.

Director of Audience Intelligence, you will spearhead the creation of data-driven insights to strengthen the brands’ approach to audience strategy and segmentation across marketing campaigns. You, with the support of two team members, will empower holistic modern media strategies and decisioning through a deep understanding of audience(s). You will be tasked with developing insights in collaboration with embedded resources across portfolio of brands and ensuring marketing campaigns and media strategies are infused with data-driven insights and audience signals.

You will be responsible for deriving holistic audience strategies by leveraging a multitude of first- and third-party data sources and platforms. You will serve as a key interface between the broader Audience team and Brand teams and possess a strong understanding of content trends, platforms, and audience segments.

• Pay Rate: $50-55/hour
• 7-8 month contract

• Leverage first- and third-party data sets to generate audience strategies, deploy those learnings to refine audience segments, and accelerate effectiveness across brands
• Partner with Brand counterparts to provide analytical expertise to enable the audience data strategy and insights that empower performance media initiatives
• Utilize proprietary and syndicated tools to create and present analyses across the company’s portfolio that convey a clear audience story that can be translated into insights / segments for marketing campaigns
• Work with a team of brand-aligned embedded resources to ensure audience insights and trends are effectively infused into brand vision, positioning, and growth strategies
• Work in close collaboration with brand marketing leaders to ensure their audience needs are being met and manage priorities
• Craft audience insights into compelling narratives that inform and drive to key business decisions
• Act as key collaborator and resource for brands during planning process with 360-degree view of portfolio-wide insights to improve go-to-market approach
• Serve as the engine of brand’s insight generation activities and support the Sr. Director of Audience Intelligence in effectively communicating how to integrate learnings into media and marketing activities swiftly
• Partner with Media Agency partners to generate and infuse key takeaways into activation activities
• Collaborate with Audience Data team to bring together holistic strategy across brand portfolio and enable successful campaigns

• Any former Associate Director, Director or head of consumer insights serving as a consultant or fractional leader. Both consumer insights research agency (Quant and Qual), or social listening research startup experience welcome. Preferably someone with more senior experience leading and commissioning projects end to end and managing analysts or vendors to complete the work.
• 8 years marketing experience with 5 years’ experience audience insights and/or social listening research
• Need someone who can build highly visual (almost editorial) and impactful decks quickly and efficiently while coaching a junior team on the work of the work
• Strong understanding of methodology, data, and systems best leveraged for research
• High ability to create visualization of data and find the ways to improve data with various sources of second and third party information is a plus
• Diverse-minded, curious, creative and solution-oriented
• Demonstrated ability to generate strategic insights from rigorous analysis
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to collaborate…