Influencer Relationship Marketing Associate

Influencer Relationship Marketing Associate

Join to apply for the Influencer Relationship Marketing Associate role at Be LOVE™

SoHo West / Hudson Square, New York City | Full-time | In-office

We’re building the most loved hydration brand in the world.

Be LOVE™ is building the future of hydration. Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE™ isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best.

Our NYC office is the engine driving the brand forward.

We’re building a team of A‑players across marketing, growth, and technology—and we’re looking for a team of Influencer Relationship Marketing Associates. You’ll be the creative and operational engine of our Influencer/Creator Marketing program—responsible for sourcing, coaching, and managing the talent that will help scale Be LOVE™ into a generational beverage brand. From drafting airtight briefs to securing ad authorization and optimizing performance reads, you will be the key operational link between high‑quality creator content and measurable business results, fueling our next phase of brand growth.

You turn creator chaos into clean, on‑time posts. You speak the platform, you think in checklists, and you keep receipts. You balance taste with targets and treat every booking like a mini‑launch. You move fast, protect the brand, and make it easy for creators to win with Be LOVE™.

Be LOVE is looking for a passionate and results‑driven Influencer Marketing Associate to join our team. You will be instrumental in scaling our creator program, driving both brand awareness and measurable sales impact. This role requires a blend of creative coaching, strategic execution, and analytical reporting, working across organic and paid channels to make influencer marketing a key brand and business driver.

• You will work directly with the Influencer Marketing Lead to shape the program's future by focusing on three core areas:
• Strategic Growth:
  Contribute to the master roadmap, playbook, and measurement plan to elevate influencer marketing into a top‑tier acquisition and engagement channel for Be LOVE.
• Creative Excellence:
  Serve as the primary coach for our creator network, ensuring all content is best‑in‑class, aligns with brand values, and achieves campaign objectives.
• Performance Optimization:
  Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI.

• Develop briefs & coach creators toward best‑in‑class content
• Review and approve influencer concepts & creative to ensure content alignment with strategies as well as brand standards, mission, and values.
• Monitor, manage, and report on performance of organic & paid campaigns, including both performance‑driven and awareness campaigns
• Ensure all contractual obligations are met and all campaigns are successfully launched.
• Optimize strategy and execution based on learnings
• Partner closely with Brand, Studio & Growth Marketing teams to leverage creators and their content as part of our campaigns & always‑on brand moments
• Stay on top of trends, share case studies, and demonstrate thought‑leadership across the organization
• Continuously research and learn from other successful brands with a strong social media & influencer presence.
• Work with the Influencer Marketing Lead on the master roadmap, playbook and measurement plan to grow influencer marketing into a key brand & business driver, with measurable impact across reach & impressions, traffic & sales

• Source, vet, and maintain a current roster of brand‑relevant creators across all platforms, ensuring alignment on brand fit, audience quality, and rates.
• Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the Be LOVE social network.
• Act as a passionate…