Senior Partner Product Marketing Manager

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Job Summary:

IBM is a leading technology company seeking a Partner Product Marketing Manager to define core solutions and lead the creation of marketing content and resources. This role involves end-to-end Go-to-Market planning, collaboration across various teams, and managing partnerships to drive marketing outcomes.

Responsibilities:

• Leads end-to-end Go to Market planning, execution and performance for a strategic ecosystem partner & product marketing

• Key member of the IBM partner product marketing owning the entire spectrum of GTM, alignment, relationship for a specific Strategic partner, and product marketing

• Works across IBM consulting, sales, all facets of marketing and communications leadership to execute the Go-to-Market plans for top revenue generating business priorities and offerings

• Drives integration of partnership offerings in brand messaging, content & demand engine

• Works closely with Partner GTM team to develop execution plan and alignment with Offering teams

• Manages market development funds & resources to support execution activities

• Drives the execution of the GTM plan to hit desired quarterly outcomes

• Manages content and messaging development for priority plays for strategic partner offerings

• Provides quarterly marketing outcomes updates to the business

• Aligns with events team to think outside-the-box and include Partner product offerings, messaging at priority events

• Collaborates with GEO marketing leads to share the partnership messaging, product marketing, content and align on the local marketing strategy

• Engages Business Partners in launches, events, awards

• Identifies and assists in building client stories to promote externally

• Targets multiple audiences within the priority offerings – internal and external

• Product launches and marketing

Qualifications:

Required:

• 7+ years in marketing background, partner/product marketing, relationship management, or similar experience.

• Apply effective process management and change management.

• Analytical competence and data driven decision making competence.

• Strong ability to communicate and collaborate across functions and geographies to drive influence.

• Proficiency with spreadsheets & presentation applications.

• Writing and presentations skills.

• Apply innovative thinking and decision making.

• Organization skills and good attention to detail.

• Agile and Client centric attitude.

Preferred:

• Previous marketing and market specific background.

• Previous experience with RTM (Routes to Market), Strategic Partnership Marketing and Product Marketing.

• Previous experience in digital marketing and performance management.

• Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.

Company:

IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services. Founded in 1911, the company is headquartered in Armonk, New York, USA, with a team of 10001+ employees. The company is currently Public Company. IBM has a track record of offering H1B sponsor ships.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Product Management
• Industries Software Development

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