Principal Analyst, Marketing Science & Effectiveness

Principal Analyst, Marketing Science & Effectiveness

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive.

But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in‑person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around.

In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on our Mission

We are seeking a senior, hands‑on Principal Analyst in Marketing Measurement and Effectiveness to join Zocdoc’s Analytics team. This role is designed for someone who wants real ownership—you’ll sit at the center of B2B provider acquisition, embedded across both the Provider Acquisition product team and Provider Marketing. You’ll define how marketing effectiveness is measured at Zocdoc: building attribution and incrementality frameworks from the ground up, shaping how spend scales, and influencing strategy with rigorous, executive‑ready insights.

In addition, you’ll own measurement for the  Provider website, partnering with Product and Marketing to drive engagement, conversion, and acquisition through experimentation and data‑driven decision‑making.

You’ll enjoy this role if you…

• Are inspired by the opportunity to positively impact the healthcare experience of millions of patients and providers
• Are excited by the opportunity to establish and fully own the roadmap for B2B marketing analytics at Zocdoc, and uplevel a growing B2B marketing function
• Can think critically about multiple approaches to marketing needs and analytical problems, and provide cohesive recommendations on path forward
• Can distill complex analytical models into clear, compelling recommendations for executives
• Go beyond surface‑level metrics to design experiments and uncover causal drivers of performance
• Have a passion for defining and building measurement and attribution frameworks for marketing channels
• Thrive in cross‑functional collaboration with Marketing, Product, and Analytics Engineering teams

Your day to day is…

• Provider Acquisition Funnel Analytics:
  Own measurement of the  Provider website, collaborating with Product and Marketing to understand user journeys and improve engagement, conversion rate, and overall acquisition through experimentation and top‑of‑funnel optimization.
• B2B Marketing Analytics:
  Analyze performance of B2B marketing campaigns, including account‑based marketing (ABM) initiatives targeting large accounts; design lift analyses and attribution across channels to inform spend allocation.
• Attribution & Cost per Acquisition Methodology:
  Build multi‑touch attribution models, codify cost per acquisition measurement across channels, and establish frameworks for marketing mix modeling and incrementality testing (MMM, Shapley/Markov chain, Bayesian geo holdouts).
• Experimentation & Causal Inference:
  Partner with Marketing to design rigorous experiments, set minimum detectable effect thresholds, and ensure robust design for causal inference.
• Turning Analysis Into Influence:
  Build executive‑ready presentations with structured narratives and actionable recommendations on spend and resource allocation.
• Cross‑Functional
  
  Collaboration:
  
  Partner with Marketing, Product, Engineering, and Data teams to ensure clean data flows across the marketing measurement stack.

You’ll be…