Analyst, Yield Inventory

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Premion, a leading “Over-the-Top” advertising and media business seeks a talented and dedicated Yield Inventory Analyst.

This position is part of a larger Yield Management Team that is responsible for maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements.

This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast‑paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.

Location:

Premion is a high growth division of TEGNA with services within Phoenix, AZ, and New York City, NY. This is a full‑time position.

• Budget Management:
  Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.
• Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.

• You have a positive approach to challenges.
• You enjoy being strategic and problem‑solving.
• You can leverage quantitative thinking to manage campaign success.
• You have excellent attention to detail, set high standards and hold yourself accountable.
• You have a passion for online advertising, media, and music.

• Assist Planning team; building plans and adding inventory sources.
• Approve Planning docs for client quotes.
• Assist with onboarding of new providers.
• Assign to content categories and approve eligibility of inventory against delivery.

• Review each deal against demand for appropriate starting CPM.
• Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy.
• Optimize between deals, review delivery and determine how much can be shifted from one deal  another.
• Optimize each Order by adding additional deal IDs and adding spend against them with corresponding price points.
• Review supply sources between each server and determine when it best to move existing demand to FW.
• Assist with optimizations for Attribution metrics.
• Give AdOps team assistance where needed in optimizing remaining KPI’s.

• Run all reporting for delivery metrics against supply sources.
• Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance.
• Report on all new inventory sources to CSM Team.
• Help to analyze margins against the entire DSP, give recommendations for improving.

• 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus).
• Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
• Must be able to multi‑task multiple account projects, work well under pressure and excel in a fast‑paced, high‑energy start‑up environment.
• Passion for your work and your clients’ satisfaction.
• Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills.
• Teamwork and interpersonal skills. Trustworthy and dependable.
• Excellent attention to detail.
• Able to set high standards and hold yourself accountable.
• Become a product expert in programmatic buying.
• Work with customers to develop achievable campaign goals.
• Desire and ability to learn new technical skill sets such as using an API to automate campaigns.
• An eagerness for career progression in AdTech.
• Outstanding written and verbal communication.
• Creative Thinking.
• Research…