Member Engagement Strategy Lead

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare
, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us deliver best‑in‑class outcomes for their employees globally. With our innovative platform, we’ve generated a net positive ROI for employers and are the only company in our category to earn external validation of net savings for customers.

Spring Health is looking for a Member Engagement Strategy Lead to join our fast‑growing Member Marketing team. In this full‑time role based in New York, you will unlock access, activation, and utilization among our most strategic customers using a consultative, data‑driven, and highly personalized approach to customer marketing. You will serve as the strategic marketing voice for key enterprise accounts, developing and implementing marketing strategies that directly support member engagement and revenue goals.

In this role you will partner closely with Strategic Account Managers, Customer Marketing, Lifecycle Marketing, Finance, and other cross‑functional stakeholders to deliver tailored population‑level strategies that scale across our portfolio. The ideal candidate thrives in a fast‑paced, outcomes‑oriented environment and has a passion for connecting people to mental health care through thoughtful, effective marketing.

What you’ll do:

• Partner with Strategic Account Managers and other stakeholders to co‑own member marketing outcomes for Spring Health’s most high‑impact customers.
• Develop and deliver personalized, data‑informed member marketing playbooks that reflect each customer’s unique population needs, benefits ecosystem, and business goals.
• Translate complex engagement data into clear, actionable insights for customers, helping them understand what’s working, where improvements are needed, and why specific tactics will drive results.
• Lead implementation marketing strategy for strategic customer launches—ensuring timely, effective go‑to‑market execution and driving early enrollment and activation.
• Build strategic remediation plans for customers falling short of enrollment or utilization targets; identify root causes and define tactical solutions to get back on track.
• Work closely with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams.
• Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align with shared success metrics.
• Track, report, present, and program‑manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to both internal and external stakeholders.
• Navigate seamlessly between customer‑facing strategy sessions and deep‑dive tactical collaboration.

What success looks like:

• Strategic customers meet or exceed member enrollment, activation, and utilization targets within the first 6 months post‑launch.
• Consistently deliver curated marketing strategies that align with each customer’s goals and population needs, and are recognized by stakeholders for driving measurable impact.
• Scalable processes and playbooks are developed and adopted across Core and Lifecycle Marketing teams.
• Cross‑functional teams, including Strategic Account Managers and Customer Success, view you as a trusted partner and advisor.
• Proactive identification and resolution of performance gaps leads to successful remediation of at‑risk accounts.
• Your insights and data storytelling help customers clearly understand the “why” behind marketing strategies and influence decision‑making.

What…