Assistant Brand Manager - Beauty

The Assistant Brand Manager plays a key role in shaping the future of a fast-growing haircare portfolio—bringing brand strategy, innovation, and storytelling to life across every consumer touchpoint. This is a high-visibility, cross-functional role for someone who’s equal parts creative, analytical, and consumer-obsessed.

• 5+ years of progressive, successful experience in product development and/or brand marketing, with demonstrated experience in marketing in a digital-first environment, including social media, e-commerce, analytics, and online platforms.
• Experience working with major specialty retailers such as Sephora and Ulta is strongly preferred, along with experience partnering closely with R&D, Supply Chain, and Sales teams to develop innovative products supported by compelling storytelling and effective execution.
• Supports developing a rolling product innovation calendar across product development timelines and helps guide decision-making on the evolution of the respective product portfolio by leveraging data, consumer insights, and product expertise.
• Responsible for all aspects of brand management from initial concept to go-to-market, including but not limited to: concept brief, copy, product positioning, competitive advantage, artwork, etc.
• Evaluate analytics, including but not limited to sales, profitability, stocks, SKUs, etc., to extract key insights for future product development and go-to-market strategies, helping to grow the category or brand through formal proposals and recommendations on strategies and tactics.