Content Strategist; temp- perm

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high‑profile honors, including being named one of TIME 2024 Most Influential Companies, Fast Company’s 2024 World’s Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.

These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

As the Global Content Strategist at Sol de Janeiro, you will play a pivotal role in developing and leading execution of our global content strategy. With a focus on pushing creative boundaries and engaging consumers through innovative and impactful content to tell brand and product stories, you will be leading a high‑performing team responsible for global social media, global influencer and advocacy and global content creation.

This role lives at the intersection of brand strategy, cultural foresight, and platform‑native execution and is a net‑new strategic leadership position responsible for translating brand vision into culturally relevant, scroll‑stopping content that drives both business outcomes and brand equity.

You’ll be the bridge between brand management and execution, the partner who ensures our creative work is as native to social as it is to our brand ethos, and the leader who pushes our social, influencer and engagement strategies to be best‑in‑class. You understand that great content doesn’t just support campaigns—it is a critical component of a successful campaign.

• Drive overarching content vision and POV that drives cultural relevance, emotive storytelling, and product performance across digitally native channels
• Lead content strategy from concept through production, ensuring impact and consistency
• Build content frameworks and guardrails that empower teams to move fast without sacrificing quality or brand integrity
• Champion a social‑first approach across the organization, ensuring content is designed for the platforms where our consumers live, not adapted as an afterthought
• Partner closely with consumer engagement and creative to translate product launches, campaigns, and brand initiatives into comprehensive content strategies that ladder to business objectives

• Work hand in hand alongside the creative team as a true strategic partner—ensuring campaigns are built with social and digital at the core of the creative strategy, not as an add‑on
• Translate big creative ideas into platform‑native executions that feel organic, authentic and amplify the narrative in all the right ways
• Bridge the gap between brand aspiration and social reality—helping key stakeholders understand what works in culture and across the internet's ecosystem
• Ensure consistency and cohesion across all content touchpoints while allowing flexibility for platform‑specific innovation
• Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems for earned, owned and trade channels - ensuring content amplification for key activity is always a considered piece of the holistic plan

• Oversee social and influencer teams, setting the strategic direction and holding teams accountable to forward‑thinking, culturally sharp strategies
• Push teams to think beyond vanity metrics—building content that cuts through, drives conversation, and moves business KPIs
• Ensure social and influencer strategies serve both organic community engagement, brand storytelling, emotional resonance and product performance and quality
• Stay ahead of platform evolution, cultural shifts, and…