Associate Director, Commerce Strategy
Listed on 2026-02-06
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Marketing / Advertising / PR
Digital Marketing, Ecommerce, Digital Media / Production
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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit
Role
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
The Associate Director, Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams.
This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Key Responsibilities
- Contribute to up leveling account management and improve how we serve WPP Media’s Commerce clients across agencies.
- Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
- Support the integration between commerce and brand media to develop end-to-end media plans for clients.
- Manage relationships to ensure delivery of first-to-market media solutions.
- Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
- Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
- Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
- Lead the adoption of WPP Media Commerce for new business and existing accounts
- Bachelor's degree in marketing, advertising, or a related field.
- 5+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
- Ability to execute effective media plans that achieve business objectives.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Drive to learn and understand the retail landscape and the latest trends in commerce media.
- Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Experience with retail bid management platforms, such as Pacvue or Skai.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Ability to collaborate and work effectively with internal…
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