Demand Generation Associate

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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We’re looking for a Growth Demand Generation Associate to power high-velocity, high-quality campaign execution across New Logo (NLS) and Cross-Sell (XS). This person will sit at the intersection of Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to transform strategic direction into compelling copy, assets, and channel-ready campaigns that resonate with our buyer personas.

If you’re a marketer with strong creative instincts, excellent copywriting skills, and the ability to rapidly ship and iterate campaigns across channels, this is the role for you.

• Creative Development & Copywriting
• Write high-converting email sequences, ads, landing page copy, nurture content, in-product messaging, webinar follow-ups, and other assets across NLS and XS.
• Translate persona insights, product value props, and campaign briefs into compelling messaging for HR and Exec buyers
• Build creative variations for A/B and multivariate testing across paid, email, and DG programs.

• Own end-to-end execution of creative-led demand gen campaigns, partnering closely with Growth, PMM, Content, and sales teams.
• Produce multi-asset campaigns rapidly, ensuring cohesion across email, ads, LPs, and creative.
• Support webinar repurposing and content flywheels — helping turn live events into evergreen, multi-channel assets.

• Partner with PMM, sales, content and growth stakeholders to develop hypotheses, run creative experiments, and iterate messaging at speed.
• Use performance data to refine copy and creative direction across paid social, nurture, in-product surfaces, and funnel stages.

• Collaborate with PMM, sales, content and sales teams to operationalize broader marketing strategies.
• Convert strategic direction into polished marketing outputs.
• Partner with our Campaign Ops team to ensure smooth campaign setup, segmentation, tracking, and reporting infrastructure.

• Maintain a library of reusable assets (ad copy, email modules, positioning blocks, nurture flows) to scale XS and NLS campaign velocity.
• Repurpose webinars, guides, research snippets, and product updates into high-performing assets across channels.

• Monitor performance dashboards with support from Marketing Ops and Rev Ops, synthesizing insights into actionable creative improvements.
• Iterate campaign elements using both quantitative performance data and qualitative signals (persona resonance, SDR feedback, customer insights).

• 4+ years of experience in demand generation, content marketing, lifecycle marketing, product marketing, or similar roles within B2B SaaS or high-growth environments.
• Strong copywriting ability with examples across email, ads, LPs, and multi-channel creative.
• Ability to turn strategic direction into high-volume, channel-ready creative execution.
• Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across them.
• Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests).
• Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles.
• Strong project management skills and ability to execute quickly across…