Senior Manager, Email Marketing

Macmillan is seeking an experienced and strategic Senior Manager, Email Marketing to join the Direct-to-Consumer Marketing & Ecommerce Strategy team within the Consumer Insights, Marketing & Analytics (CIMA) department. This role will lead the transformation of Macmillan's email program into a performance-driven channel that deepens reader engagement, drives ecommerce sales, and supports key marketing priorities across the company.

Reporting to the Director, Direct-to-Consumer Marketing & Ecommerce Strategy, the Senior Manager, Email Marketing is a high-visibility position that will drive the strategy, execution, and performance of all corporate email marketing initiatives – leveraging segmentation, automation, and testing to maximize conversions, retention, and audience growth. The ideal candidate is a creative marketer and analytical thinker who thrives at the intersection of content, data, and performance – someone who understands how to build meaningful relationships through personalized, insight-driven communication and is passionate about using email to connect readers with books they'll love.

• Spearhead strategic planning and execution of all corporate email marketing campaigns, including branded newsletters, seasonal promotions, new releases, and audience- or genre-specific communications, working in close partnership with the publisher marketing teams; deepen the existing D2C strategy for Fablelistik, Macmillan's line of limited edition and fine press books.
• Transform Macmillan's email program into a performance-driven D2C model by refining segmentation, deepening personalization, growing the subscriber base, and driving conversion-focused KPIs.
• Oversee lifecycle and triggered email programs, including onboarding, re‑engagement, and retention automations, to increase engagement, customer lifetime value; pioneer these strategies for Macmillan's Tik Tok Shop.
• Define and lead A/B testing initiatives across subject lines, content, CTAs, layouts, and messaging; establish and track benchmarks for open rates, CTR, conversion, and list growth.
• Serve as Macmillan's internal email marketing expert, advising publisher marketing teams on creative, audience, and performance strategies to maximize ROI and conversion; lead internal meetings sharing results, strategies, platform updates, and campaign performance insights to build skills and alignment across teams.
• Develop and maintain a centralized content calendar to coordinate newsletters and campaigns across CIMA and publisher teams; sync with seasonal publication schedule to identify promotional opportunities.
• Audit and optimize current newsletter and lifecycle strategies, recommending new launches, automations, or pivots based on data insights and capacity; ensure audience accuracy, data hygiene, and proper integration of first‑party data for smarter targeting and personalization.
• Collaborate cross‑functionally with other teams within CIMA including Social Media & Audience Growth, Performance Marketing & Audience Development, Consumer Insights, and Author, Brand, & Backlist Marketing Strategy to align email campaigns with broader marketing initiatives and seasonal strategies.
• Leverage AI and automation tools to enhance content generation, personalization, send‑time optimization, and predictive segmentation.
• Evaluate and implement emerging email technologies and automation capabilities to improve efficiency, targeting precision, and campaign performance; stay abreast of emerging email marketing trends, technologies, and platforms to keep Macmillan's presence competitive, impactful and innovative.
• Deliver clear, actionable reporting that communicates audience behavior, campaign insights, and strategic recommendations to stakeholders, aligned to corporate KPIs.

• 5+ years of experience in email, CRM, or lifecycle marketing, ideally within publishing, media, lifestyle, or a comparable content‑driven industry.
• Proven success managing end‑to‑end strategy and execution for large‑scale email programs with measurable D2C growth and conversion results.
• Expertise in segmentation, automation, personalization, testing methodologies, and…