Director of Sales Enablement & Content

Overview

Job Title: Director of Sales Enablement & Content

Location: New York, NY or Atlanta, GA

At Clarity Pay, we are redefining the pointofsale credit market to bring more value to merchants. Based in NYC and Atlanta, our fast-growing fintech empowers large merchants with configurable “Pay Over Time ” tools—including monthly installments, BNPL, and revolving products. We solve complex credit challenges with speed, precision, and intelligence—combining deep expertise with advanced technology to deliver better outcomes, every time.

Our clients rely on us to help them serve their customers, grow, and build loyalty. Our values guide everything we do: we put merchants first, stay data driven, always know the why, learn relentlessly, and win together as a team. This clarity of purpose fuels our commitment to delivering exceptional customer experiences at speed and scale.

Clarity Pay is seeking a Director of Sales Enablement and Content
, a role that sits at the intersection of commercial storytelling, competitive intelligence, outbound strategy, and sales effectiveness.

This colleague will own the development of all sales- and client-facing content, oversee competitive and market intelligence, design outbound campaign messaging, and drive alignment across Sales, Marketing, and Product. They will ensure consistent messaging across all GTM channels while maintaining a realtime feedback loop to keep our narrative competitive, differentiated, and market relevant.

Success in this role requires a strategic thinker with exceptional writing skills, strong GTM acumen, and the ability to collaborate deeply with internal partners including Business Development, Marketing, Product, Operations, Risk, Finance, and Legal.

Content Strategy & Narrative Development

• Create and manage all sales content including playbooks, talk tracks, pitch decks, one-pagers, case studies, and persona specific materials.
• Translate complex product, pricing, and market information into clear, compelling, seller ready narratives.
• Collaborate with Marketing on the development of merchant messaging for advertising, digital content, and integrated campaigns.
• Maintain brand, voice, and GTM strategy alignment across all sales-facing assets.
• Build cohesive stories tailored to different buyer personas, industries, and funnel stages.

Outbound Strategy & Merchant Acquisition

• Design outbound campaign messaging, themes, and content in close partnership with Commercial and Marketing teams.
• Create and manage ABM and outbound sequences targeting ICPaligned accounts.
• Support lead nurturing strategies with thought leadership and educational content that keeps prospects engaged.

Competitive Intelligence & Market Insights

• Lead the competitive intelligence program, including battle cards, market scans, win/loss themes, and executive ready insights.
• Monitor industry trends, competitor moves, and market shifts; translate insights into actionable updates for Sales, Product, and Marketing.
• Serve as the internal expert on market dynamics and their implications on messaging and positioning.

Sales Enablement & Sales Readiness

• Develop and deliver sales enablement programs including onboarding, narrative training, and ongoing readiness sessions.
• Ensure sellers understand—and consistently use—core messaging, competitive positioning, and GTM narratives.
• Gather field insights and sales feedback to continuously evolve messaging, content, and enablement programs.

Content Governance & Quality

• Maintain an organized, searchable content library with version control and usage analytics.
• Establish standards for tone, structure, clarity, and required components for all sales assets.
• Evaluate content performance to identify gaps, strengthen adoption, and improve effectiveness.

Data, Systems & Reporting

• Partner with VP, Merchant Marketing on CRM (Hub Spot) optimization, reporting, and content tracking.
• Leverage data and call insights to refine messaging and identify improvement opportunities.
• Report on content performance, enablement impact, and competitive trends to senior stakeholders.

Other Responsibilities

• Perform other duties and special projects as assigned.
• Contin…