Senior Product Marketing Manager

This role is responsible for developing strategic product marketing plans for our Corporate Brand/s working closely with key senior stakeholders, regional teams, product, Brand Marketing & PR/Communications, Customer Success, Account Management, Operations, and Sales teams. This role will craft the product/solution market facing messaging and positioning, to help drive new customer sales, product adoption and ultimately retention of our customers.

The role helps to guide insight led product strategy & communicates effectively the market positioning, product messaging & competitive differentiation of our solutions to our target audiences.

A key focus of the role is to manage the process of bringing solutions to market, which includes crafting the product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects & existing clients fully understand the offerings. This role also aims to drive the demand and usage of solutions, and to ensure that the voice of the customer is being utilised within the full product lifecycle.

By creating & leveraging market research, competitor analysis, and customer engagement, this role will be the expert in understanding the client/customer's personas, their needs and how these can be crucial in buying criteria - which can guide in the formulation of the product roadmap.

Critical to the success of the role will be how effective the hired candidate will be in transferring knowledge to, and effortlessly collaborating with, teams around the business including;
Brand Marketing & Comms, Sales Teams, Account Management, Customer Success, Product Managers, Subject Matter Owners, Implementation & Operations and stakeholders, along with External Partners & Clients in order to effectively launch new products and specification/feature releases of existing services.

This role also leads the assigned product marketers to the brand portfolio, ensuring annual plans and performance are aligned and delivering to Brand Business OKRs. Further to this, the role is responsible for driving consistent, efficient and effective ways of working, growing team capability and ensuring FCTG core and team values are lived.

• Positioning & Messaging: Through detailed market research & competitive landscape analysis, identify and develop product positioning and messaging that uniquely differentiates our solutions.
• Sales and marketing tools: Create collateral, whitepapers, presentations, videos, and training materials, etc to communicate the value proposition of our solutions internally and/or externally.
• Product launches & High value releases: Work with all internal teams, and external Tech Partners/Suppliers to plan the market launch of new products and high value releases and manage the cross functional implementation of the GTM plan.
• Communications: Work with sales, account management, customer success, training, operations, deployment, enablement, brand marketing and PR Comms teams to broadcast our message to the market, across the organisation, and our partner community.
• Market intelligence: Be the expert on our clients, buyer persona's, how they buy and their buying criteria; and be the expert on our competition and how to succeed.
• Demand generation: Support the Brand marketing strategy and programs that create interest for our solutions in all market segments.
• Industry leadership: Where appropriate represent the company at industry events, conferences, trade shows, webinars.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

• 7+ years experience in mid - senior product marketing / or FCTG product/technology
• It is preferred for the candidate to have worked for innovative technology organisation, SaaS background.
• A strong understanding of the FCTG business model, including product and/or technology areas is highly valued.
• Experience in product lifecycle/customer lifecycle management and new product development methodologies
• Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing…