Vice President, Segment Marketing, Wealth Intermediaries

Vice President, Client Segment Marketing, Wealth Intermediaries

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Client Segment Marketing, Vice President, Wealth Intermediaries to join our Global Client Marketing team. This role is located in New York, NY and Pittsburgh, PA.

• Develop a deep understanding of the assigned client segment(s), including their needs, pain points, and decision‑making behaviors.
• Create and execute segment‑specific go‑to‑market strategies aligned with business goals and revenue targets.
• Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
• Design and execute multi‑channel marketing campaigns, including digital, events, email, and account‑based marketing (ABM).

• 5‑10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset with attention to key metrics and ability to run experiments and continuous testing to optimize performance.
• Experience in motivating teams while collaborating in a matrixed organization.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $169,000 per year at the commencement of employment. However, the base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long‑term incentive packages, and Company‑sponsored benefit programs.

This position is at‑will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups / Females / Individuals with Disabilities / Protected Veterans.