Creative Strategist, Growth Marketing , NY

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists.

If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.

Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

About the team

We’re a small, fast-moving performance creative pod supporting Harry’s and Flamingo at the intersection of growth, data, and storytelling
. We turn data into ad creative that the business can scale. Our core crew includes a Creative Director, Senior Creative Producer, and Senior Designer—and we’re adding a Creative Strategist who will own the data → insight → brief pipeline. We value clarity over polish, learning velocity, and persona-based experimentation. Think of this role as the team’s messaging brain, translating trends and performance into sharp briefs, actionable feedback, and repeatable wins.

About the role

This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, Tik Tok, You Tube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy.

You’ll collaborate closely with the Creative Director to make meaning from data and drive impactful decisions. You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs. We are hands-on team, so maker skills are preferred, and willingness to be in ads is a plus. You can prototype (quick cuts, annotated boards, light edits in Cap Cut/Premiere and Figma/Photoshop/Canva), but your highest value is message, structure, and direction.

What you will accomplish

• Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps.
• Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities.
• Translate CI/CX + performance trends into test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure).
• Write high‑converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing‑page copy and experiments.
• Author performance‑informed briefs (hypothesis, success metric, references);
  brief throughput and quality are core KPIs.
• Partner with creators via platforms
  ; give clear, respectful direction and feedback; minimal outreach/negotiation.
• Read Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners.
• Maintain playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise…