Creative Strategist, Growth Marketing

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine.

Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community.

Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

About the team

We’re a small, fast-moving performance creative pod supporting Harry’s and Flamingo at the intersection of growth, data, and storytelling. We turn data into ad creative that the business can scale. Our core crew includes a Creative Director, Senior Creative Producer, and Senior Designer—and we’re adding a Creative Strategist who will own the data → insight → brief pipeline. We value clarity over polish, learning velocity, and persona-based experimentation.

Think of this role as the team’s messaging brain, translating trends and performance into sharp briefs, actionable feedback, and repeatable wins.

About the role

This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, Tik Tok, You Tube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy.

You’ll collaborate closely with the Creative Director to make meaning from data and drive impactful decisions. You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs. We are hands-on team, so maker skills are preferred, and willingness to be in ads is a plus. You can prototype (quick cuts, annotated boards, light edits in Cap Cut/Premiere and Figma/Photoshop/Canva), but your highest value is message, structure, and direction.

What you will accomplish

• Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps.
• Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities.
• Translate CI/CX + performance trends into
  test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure).
• Write high‑converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing‑page copy and experiments.
• Author performance‑informed briefs (hypothesis, success metric, references);
  brief throughput and quality are core KPIs.
• Partner with creators via platforms
  ; give clear, respectful direction and feedback; minimal outreach/negotiation.
• Read
  Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners.
• Maintain
  playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency.
• Ensure
  claims compliance with approved language; collaborate with Brand/Legal as needed.

This should describe you

• Strategy & data synthesis: You can open a creative analytics…