Group Account Supervisor

Overview

The Group Account Supervisor role is the brand champion. Provides strategic input, tactical planning and direction on multiple or large-scale assigned accounts. Has direct management responsibilities: supervises junior account staff to implement plans in a timely, effective, and profitable manner. Builds and maintains positive, lasting client relationships with multiple or mid-level clients. Ensures high quality agency output.

Agency Operations

• Drives the process and details, and develops tactical plans. Forecasts budgets.
• Finances:
  Develops and administers clients’ budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates.
• Raises client awareness as to when changes in client direction affect estimates.
• Thorough knowledge of contract and its implications.
• Sound decision making regarding hours dedicated to jobs, what to prioritize.
• Thorough knowledge of all basic financial tools necessary to account management.
• Contributes to the revenue and forecasts of the brand.
• Trouble shoot:
  Solution oriented. Knows when things might get off track in agency operations.
• Uses experience and judgment to proactively solve for potential problems before they get too big.
• Ability to solve client issues, independently moderate conflicts and influence management decisions
• Leadership:
  Takes on wider, informal leadership responsibilities within the agency. Exhibits strong leadership internally and externally. Exhibits solid judgment.
• Management: team leader, provides clear and fair direction & feedback to junior account staff

Knowledge

• Deep, expert understanding of the therapeutic category, the audience and multiple channels.
• Basic knowledge of at least one other category, and another audience
• Continuously learning technology
• Demonstrates and applies extensive and expert knowledge of assigned brands, including relevant clinical data behind promotional messages
• Successfully serves as point of authority and/or source of advice for therapeutic area. Proactively identifies opportunities based on the market.
• Ensures team adherence to agency process. Identifies issues and leads problem resolution

Strategy

Vision:

• Develops communication objectives & strategies (e.g. marketing/ brand platform briefs). Has the ability to see the big picture and identify the key/broad issues while still driving the process and details.
• Is able to address strategic marketing issues and propose viable solutions.
• Demonstrates and communicates a clear expert POV as marketing partner to clients

Planning:

• High-level analysis of category, research, and competitive data. Analyzes and extracts findings/issues from all available marketing data. Active in strategic development
• Demonstrates passion for the brand

Tactics and Execution

• Develops marketing/ brand platform briefs). Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.
• Production:
  Supervises and effectively manages the production of client-approved marketing tools
• Creative:
  Collaborates on creative brief development
• Assumes responsibility for the writing and preparation of marketing communications plans and proposals
• Communication: communicate key Client issues/ initiatives to team accurately and in timely manner
• Demonstrates the ability to think creatively and strategically
• PHCG Offerings:
  Basic knowledge of PHCG businesses, offerings, and tools
• Client Relationship
• Builds trusting relationships with client counterparts. Is seen as strategic, integral to the account, and offering added value.
• Relationship:
  Frequent, positive client contact with key clients
• Brand Champion:
  Ensures everyone focused on brand strategy and positioning: client, account team, and other internal departments
• Agency Champion:
  Understands, communicates and advocates the agency POV (point-of-view).
• Presentations:
  Ensures client is kept apprised of all account activity: this includes ultimate responsibility for ensuring that appropriate written reports are delivered accurately and quickly. Presents complex data or messages in clear, succinct, compelling manner to clients
• Lead role in ensuring timely,…