Growth Marketing Director

About Judi Health

Judi Health is an enterprise health technology company providing a comprehensive suite of solutions for employers and health plans, including:

• Capital Rx
  , a public benefit corporation delivering full-service pharmacy benefit management (PBM) solutions to self-insured employers,
• Judi Health
  , which offers full-service health benefit management solutions to employers, TPAs, and health plans, and
• Judi
  , the industry's leading proprietary Enterprise Health Platform (EHP), which consolidates all claim administration-related workflows in one scalable, secure platform.

Together with our clients, we're rebuilding trust in healthcare in the U.S. and deploying the infrastructure we need for the care we deserve. To learn more, visit (Use the "Apply for this Job" box below)..

The Growth Marketing Director owns pipeline growth through hands-on execution, experimentation, and optimization across paid media, ABM, content-led demand, webinars and emerging AI-driven advertising channels. This role is responsible for building and operating a modern growth engine in close partnership with Sales, Communications, Marketing, and Revenue Operations. Operating as a highly autonomous, team-of-one function, the Director drives strategy while remaining deeply embedded in day-to-day execution, measurement, and iteration.

This role will report directly to the Sr. Director, Marketing Strategy.

• Own end-to-end growth marketing strategy, aligning programs with pipeline and revenue goals
• Act as both strategist and primary executor, launching, managing, and optimizing campaigns across channels
• Build and scale paid acquisition across Linked In, search, and emerging advertising platforms
• Lead account-based marketing (ABM) strategy using tools like 6sense, targeting high-value accounts and orchestrating cross-channel campaigns
• Execute webinars as a core growth lever, including audience targeting, promotion, and optimization tied to pipeline influence
• Manage and optimize membership programs to drive engagement, retention, and pipeline contribution
• Execute and scale third-party partnerships to expand reach, credibility, and demand influence
• Collaborate closely with Content, Product Marketing, Analytics, Strategy, and Sales teams to inform campaigns, experiments, and insights
• Design and run rapid experimentation frameworks across channels, messaging, creative, and offers
• Measure the full customer journey, including engagement, pipeline influence, ABM impact, and revenue attribution
• Continuously optimize budget, channels, and programs based on performance, ROI, and influence metrics
• Provide feedback loops from campaigns, partnerships, and experiments to inform messaging, positioning, and go-to-market strategy
• Responsible for adherence to the Capital Rx Code of Conduct

• 8+ years of B2B growth or performance marketing experience, preferably in healthcare or regulated industries
• Must have hands-on experience with 6sense, Linked In Ads, Google Ads, Hub Spot, and email marketing platforms
• Proven ability to drive full-cycle pipeline and revenue outcomes through hands-on execution
• Deep experience in paid media, understanding content strategy, ABM strategy, webinars, partner-led growth, and experimentation frameworks
• Strong analytical skills with experience measuring influence across campaigns, ABM, and full-funnel programs
• Demonstrated early adoption and application of AI-driven marketing and advertising tools
• Comfortable operating as a team of one with high autonomy and accountability
• Strong cross-functional collaborator across marketing, sales, and product functions

Salary Range

$140,000 — $150,000 USD

All employees are responsible for adherence to the Capital Rx Code of Conduct including the reporting of non-compliance. This position description is designed to be flexible, allowing management the opportunity to assign or reassign duties and responsibilities as needed to best meet organizational goals.

Judi Health values a diverse workplace and celebrates the diversity that each employee brings to the table. We are proud to provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, medical condition, genetic information, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By submitting an application, you agree to the retention of your personal data for consideration for a future position at Judi Health. More details about Judi Health's privacy practices can be found athttps://.