Manager Events

About The Role

We’re looking for a Manager, Growth & Events to own demand generation across two connected lanes:
1) support our Event Marketing strategy by driving pre-event demand, on-site lead capture and post-event follow-up that converts into pipeline and
2) serve as our MDR to qualify inbound leads and run targeted outbound campaigns that books high-quality meetings.

• Generate pre-event demand: research event attendees and work closely with Sales to book on-site meetings for AEs.
• Work closely with Event Marketing to develop event-specific goals.
• Strategize, build and execute integrated campaigns including email campaigns, paid ads etc. to drive engagement pre-event and post-event.
• Work closely with the on-site team to own lead capture and next steps ensuring contacts and activities are logged the same day.
• Qualify inbound leads and ensure they are sales-ready before handing them off to Account Executives (AEs).
• Nurture inbound leads via personalized multi-touch sequences.
• Route unqualified MQLs into the right nurture tracks and status; maintain clean status, reason codes and dates.
• Work closely with Product Marketing to deliver targeted marketing materials including case studies, white papers, or product brochures designed specifically to support lead nurturing and conversion efforts.
• Ensure ongoing alignment with Sales on handoffs, contact roles and opportunities.
• Support the project management of our event marketing processes including budget, timeline and execution for event deliverables, including but not limited to contracts, invoices, booths, sponsor ships, collateral, swag, internal communications, pre-event promotions and post-event follow-up.

• 4+ years in B2B growth roles (SDR, events or demand gen) with highly successful lead generation experience.
• Proficiency with Salesforce.
• Strong understanding of the marketing and sales funnel process.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Organized, deadline-oriented and comfortable running multiple programs at once.
• Highly proactive and takes ownership of complex projects, drives alignment, and sees initiatives through with minimal oversight.

• Familiarity with the employer benefits industry
• Start-up experience

BASE SALARY: $,000

This position is located in our NYC office 3 days a week.

In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the  email domain. We will never ask for bank details or deposits of any kind as a condition of employment.

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $205mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global. We’re headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:

• We are human, first
• We redefine what is possible
• We debate then commit
• We cultivate grit
• We seek to delight

Rightway is Proudly an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.