Vice President, Brand Strategy

Company description

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award‑winning work.

If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well‑being the most important thing, we mean it. Having a flexible hybrid‑work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good‑vibiest campaigns on the planet with very caring, very resourceful people.

So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all‑around nice person, let’s chat.

Account Planning (aka, Brand Strategy) at Saatchi & Saatchi Wellness is focused on uncovering insights that build brand strategy and inspire creativity. As integral partners on multi‑functional teams, Planners collaborate with creative and engagement strategy partners to shape the brand vision and experience.

The ideal VP/Director, HCP Planning candidate has at least 6‑8+ years experience as an HCP‑focused brand planner or strategist in a creative agency or marketing consultancy. The application will be in the context of our patient services client. More specifically, the ability to develop insights that shape compelling messaging and content to support providers (doctors and office staff) in support of pharma co patient service program.

An ability to do exceptional thinking in Pharma brand strategy (e.g., positioning, analysis, insight development, market research, segmentation, medical content and messaging) and, the creative briefing skills to effectively write and manage creative briefing to clients and creative teams alike.

We seek planners who are curious, collaborative and tenacious in their pursuit of insight.

The VP/Director, Account Planning has following responsibilities:

• Developing insights to unlock brand opportunities through research, analysis and critical thinking
• Linking clinical experience to brand marketing goals to create insightful and impactful marketing strategies
• Collaborate with medical and engagement strategy partners to ensure brand relevance, creativity, and marketing effectiveness
• Creating briefs and delivering briefings that inform and inspire creativity
• Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges
• Assessing brand and creative performance through primary and secondary research along with data analytics

Additional responsibilities for this position include:

• Develop and lead creative and strategic workshops and brainstorming sessions
• Design and execution of qualitative and quantitative market research
• Relevant trend tracking and creation of agency point‑of‑view
• Support business development/account growth strategies
• Manage direct report and support cross‑strategy partners
• Apply and optimize agency strategy tools and frameworks
• Build productive collaboration that enables successful teamwork

• At least 6‑8+ years’ experience working in marketing and/or strategic services organizations – e.g., payer agency, medical advertising agency; marketing consultancy, management consulting firm;
  Pharma client‑side access role
• HCP brand and marketing strategy experience on large, complex franchise brands or brand portfolios
• Qualitative and quantitative research experience and expertise
• Proven skills in uncovering and implementing consumer/customer insights
• Exceptional writing, communication and influence skills
• Ability to work independently and collaboratively across large, multi‑functional teams

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable &…