Associate Brand Manager, Hennessy

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential
relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Associate Brand Manager, Hennessy leads the implementation and execution of innovative, consumer-centric brand marketing programming and activations to support the achievement of Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with key stakeholders to bring the long-term vision for the brand to life, supporting and informing the development of strategies that elevate brand desirability and growth objectives.

Office/

Location:

Hybrid 3x a week based out of NYC Office

• Drive the execution of Hennessy marketing programs and activations to ensure the delivery of volume and profit targets is appropriately supported.
• Collaborate with the Hennessy team, and the brand’s key stakeholders to align Hennessy’s programming and activations with the company’s marketing objectives to support the delivery of the MHUSA 2030 Strategy.
• Contribute to Hennessy’s annual U.S. marketing priorities and support “big idea” development for the brand’s key programs and platforms.
• Support development and articulation of Hennessy’s. Must Have Programs including the NBA, ensuring all brand activities are designed to achieve a single unified vision.
• Develop ‘Best in Class’ social media and content guidelines in partnership with the Maison and Consumer Engagement team.
• Assist with the annual brand planning process, in collaboration with Brand Team, Strategy & Business Planning, Consumer Engagement, the Commercial organization, CC&I, and the Consumer Insights team.

• Support the management of the brand’s A&P deployment strategy, in partnership with the Strategy & Business Planning team, to ensure that the A&P budget is consistently prioritized and tracked against brand objectives.
• Collaborate with Trade Marketing team and BTL agency to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
• Partner with Regions, and Commercial and National Account teams to lead program implementation and execution, ensuring alignment with luxury brand messaging and leveraging local market opportunities.
• Partner with Finance, Strategy & Business Planning, and CC&I to oversee the management of programming KPIs.
• Lead the ‘Always On’ On Premise programming for Hennessy; developing programs and tools to execute with excellence in a priority channel.
• Be the lead for internal communications for the…