Marketing Manager, IN Private Brands

Overview

Do you have a passion for consumer products? Do you want to build a business from the ground up? Do you have proven analytical capabilities, exceptional communication, Marketing & Project management skills, and the ability to multi-task and thrive in a fast-paced environment? If yes, you should consider Amazon Private Brands. We are seeking an experienced Marketing Manager to lead marketing initiatives for the Private Label business in India.

This role will be responsible for driving customer acquisition, engagement & lifecycle management, building brands, improving their discoverability, drive performance marketing, launch & build new products and drive revenue growth through strategic marketing campaigns. It’s a role that combines data generated insights and understanding customers to ensure we deliver the best experience for our customers.

• Develop and execute comprehensive marketing strategies for Private Brands across India marketplace
• Drive cross-functional collaboration with category teams, merchandising, agencies, sourcing and business intelligence to maximize all traffic levers
• Define and track key performance metrics (traffic, conversion, customer acquisition, Brand Health, New Launch success metrics, Performance marketing metrics etc.) and deliver against ambitious targets and situations
• Detailed data analysis to understand improvements in traffic, improve ROI and ensure we maximize every lever in driving traffic to our brands
• Strategize multiple AMS campaigns through data driven approaches and insights
• Raise the entire product customer experience through detail page features, packaging and customer experience improvement across all touch points
• Develop targeted messages based on the key value propositions and use cases
• Work with the product managers to define necessary product/service improvements and new areas for innovation

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with marketing strategies in online and mobile channels
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data

• MBA
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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