Senior Manager, US Marketing

Overview

The Senior Manager, US Marketing position reports directly to the US Marketing & Communications Director and is responsible for all outbound branded communications within the US market inclusive of: managing events, philanthropic endeavors and partnerships. This position works closely with the US Marketing & Communications Director, VP of US Retail and all US Salon Directors to create, execute and implement marketing strategies that incorporate the goals of the brand globally and at the same time are relevant to the individual regions for each Salon as well as across the country.

Key Duties Responsibilities and Accountabilities:

Strategic Marketing Plan Development:

• Asses each region’s sales targets and assist them in the development and execution of a consistent strategy that encapsulates the goals of the brand globally
• Collaborate with internal teams to achieve yearly sales goal
• Closely track and report all marketing related Return On Investments
• Luxury and competitive market research inclusive of; events, outreach tools and visual merchandising
• Work closely with and manage the work flow of direct report; US Marketing Manager

Events/Partnerships:

• Work with the Marketing Director and each Salon Director to identify local partnership opportunities as well as client outreach programs, that cater to their market
• Concept to completion on all events, inclusive of; VIP HJ Launches, HJ Dinners, galas, product launches, in-salon cocktails, openings and partner events
• Partner with each Salon Director in the execution and management of programs in their regions
• Create event briefs and on-board agencies
• Constantly vet new event agencies in all markets to understand capabilities and how they can be of service to the brand
• Analyze, gather and offer feedback from the comprehensive post-event follow-ups and recaps given by each Salon Director
• Partner with the Merchandise Planning team to ensure that all event product needs are fulfilled, and make any changes or substitutes to the Merchandise List pending global product availability
• Work closely with Security Directors to ensure that security measures are met and event merchandise used adheres to the insurance parameters
• Work with the local Operation Managers to make sure that event product transfers are sent and delivered in a timely matter
• Onsite supervision in overseeing all event product, inclusive of product set-up, product placement on models and packing all product securely post-event
• Execute and propose unique gift ideas for events, holidays and celebratory occasions, while managing and fulfilling current event gifting programs
• Partner with the US CRM Manager on curating guest lists for events, mailers and in-salon activations
• Submit accurate Occasion Lists for market specific initiatives, while tracking the clients sales impact post-event
• Develop elevated experiences and produce high touch communication tools for VVIP clientele
• Work closely with the US Marketing & Communications Director and Philanthropic Consultant on all existing and potential partnerships across the US
• Continue to assess philanthropic organizations that fit the Brilliant Futures mission statement
• Partner with relevant staff at philanthropy and create ways to communicate the brand to their top donors, board of directors and supporters
• Seek executive approval for co-venture agreements with established partners, while creating outreach programs to communicate special offerings
• Closely track and report closed transactions that are tied to a co-venture sale – to ensure the organization gets paid for the incremental donation
• Coordinate product donations

VM:

• Manage and closely monitor the Visual Merchandising budget
• Facilitate and execute in-store and exterior Holiday decorations for all US Salons
• Collaborate with Director of Visual Merchandising to create display forms, Jewelry/Timepiece presentations and/or vitrines for events

Budget:

• Manage and maintain the monthly US marketing budget
• Submit expense tracking, budget analysis and project commitments to Finance monthly
• Create necessary project sheets in the finance system, in order to process all vendor invoices in a timely manner

Regular Reporting to Include:

• ROI marketing report on Events, Partnerships, etc. based on sales analysis
• Quarterly business analysis and competitive reporting to be submitted to the Global Marketing team

Key Job Relationships:

• US Marketing Director (direct manager)

• 8 years professional experience in Marketing and/or Advertising
• Experience in luxury preferred
• Great interpersonal skills
• Advanced analysis skills and strong writing skills
• Proficient in Advanced Excel, Word, Power Point
• Flexibility and multitasking skills a must