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Product Marketing Manager

Job in New York, New York County, New York, 10261, USA
Listing for: SalaryGuide
Full Time position
Listed on 2026-02-16
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Market Research
Salary/Wage Range or Industry Benchmark: 60000 USD Yearly USD 60000.00 YEAR
Job Description & How to Apply Below
Location: New York

Responsibilities

  • Segment & ICP work
  • Own and execute go-to-market work for 1–2 priority segments in partnership with the Director of Product Marketing
  • Conduct ICP and market research to inform segmentation, positioning/messaging, and GTM plans (e.g., interviews, win/loss, deal reviews, desk research)
  • Translate insights into segment-ready outputs (ICP definitions, messaging, proof points, talk tracks, FAQs)
  • Enable Sales & internal teams
  • Build and maintain sales enablement materials (one-pagers, decks, talk tracks, objection handling, battle cards) and help drive adoption through trainings and updates
  • Partner closely with Sales, Rev Ops, and CS to capture feedback and iterate on messaging and assets
  • Product launches
Requirements
  • 3–5 years of product marketing experience (strong preference for B2B SaaS)
  • Experience shaping messaging/positioning for specific customer segments, personas, or use cases
  • Strong writing and communication skills—able to turn complex topics into clear, compelling copy
  • Comfort with qualitative + quantitative research (interviews, surveys, pipeline/product data, competitive analysis)
  • Strong project management skills and the ability to prioritize multiple work streams in a fast-moving environment
  • Proven ability to collaborate cross-functionally with Sales, Growth, and Content partners
Preferred
  • Experience supporting ABM or targeted segment campaigns (in partnership with Demand Gen/Growth)
  • Experience in fintech, payments, or multi-stakeholder B2B buying environments
Benefits
  • equity and benefits; fully remote
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