Product Marketing Manager

Responsibilities

• Segment & ICP work
• Own and execute go-to-market work for 1–2 priority segments in partnership with the Director of Product Marketing
• Conduct ICP and market research to inform segmentation, positioning/messaging, and GTM plans (e.g., interviews, win/loss, deal reviews, desk research)
• Translate insights into segment-ready outputs (ICP definitions, messaging, proof points, talk tracks, FAQs)
• Enable Sales & internal teams
• Build and maintain sales enablement materials (one-pagers, decks, talk tracks, objection handling, battle cards) and help drive adoption through trainings and updates
• Partner closely with Sales, Rev Ops, and CS to capture feedback and iterate on messaging and assets
• Product launches

• 3–5 years of product marketing experience (strong preference for B2B SaaS)
• Experience shaping messaging/positioning for specific customer segments, personas, or use cases
• Strong writing and communication skills—able to turn complex topics into clear, compelling copy
• Comfort with qualitative + quantitative research (interviews, surveys, pipeline/product data, competitive analysis)
• Strong project management skills and the ability to prioritize multiple work streams in a fast-moving environment
• Proven ability to collaborate cross-functionally with Sales, Growth, and Content partners

• Experience supporting ABM or targeted segment campaigns (in partnership with Demand Gen/Growth)
• Experience in fintech, payments, or multi-stakeholder B2B buying environments

• equity and benefits; fully remote