Product Marketer

About Our Client:Our client is a global Fintech company that is a premier leader in CRM solutions for the Financial industry. Their technology is the industry’s first connected growth platform, integrating fundraising and deal management workflows with data security, content management and company intelligence.

The Role:Our client is looking for a Product Marketer to join their New York team. This role will work closely with the product, sales, and marketing teams. We’re looking for a motivated self-starter who can translate product features into a business case for end-users. A deep understanding of the alternative assets and investment banking industries is a must.

Responsibilities:

• Develop materials – both digital and print – defining product and feature positioning, messaging, competitive differentiation, and go-to-market strategy.
• Drive, develop, and execute product launch activities including one pagers, webinars, email campaigns, sales training, etc.
• Create data sheets, white papers, website copy, videos, and other assets / collateral used in marketing and sales campaigns.
• Work with customers to create case studies and customer success stories.

Qualifications:

• Understanding of alternative assets and investment banking industries is essential
• Track record of success in Product Marketing, preferably in a start-up environment
• Demonstrated success in product launches, marketing campaigns, and developing product messaging.
• A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work.
• Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities at all levels.
• Practical experience executing marketing campaigns, including hands-on experience with tools like Hubspot, Salesforce, google analytics, and adwords.
• Creative mindset and previous experience with design – familiarity with photoshop and html/css a plus.

$100,000-$110,000 + equity

New York NY

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