Senior Manager, Influencer and VIP

Senior Manager, Influencer + VIP, Pandora NAM

As the largest jewellery brand in the world, we give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives. Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion.

At Pandora you can craft far more than just an incredible career.

The Senior Manager, Influencer & VIP is responsible for leading the end‑to‑end strategy and execution of the brand’s VIP and influencer initiatives across North America. This role ensures clarity, alignment, cultural relevance, and measurable impact across all talent and partnership touchpoints in support of key campaigns, launches, and business objectives. This individual plays a key role in identifying, developing, and activating relationships with high‑value talent, creators, and cultural leaders.

They are responsible for translating insights and opportunities into strategic, brand‑aligned programmes that strengthen brand perception, increase visibility, and accelerate audience growth.

As a seasoned thought leader in the VIP and influencer landscape, the ideal candidate brings a deep understanding of how talent relationships contribute to both brand equity and commercial impact. This includes nurturing established partnerships while identifying new, high‑potential opportunities to engage priority audiences. The role partners closely with cross‑functional teams including social, PR, experiential, paid media, and go‑to‑market to ensure seamless integration and maximum impact across all in‑market executions.

• Develop and lead the VIP and influencer strategy across North America, aligning talent partnerships to brand positioning, business priorities, and key cultural moments.
• Support Global VIP and influencer initiatives by ensuring North America activations are locally relevant, strategically integrated, and aligned with the broader global vision.
• Own and maintain the North America VIP and influencer activation calendar, collaborating closely with PR, go‑to‑market teams, and Global partners.
• Identify and share actionable insights on talent trends, cultural movements, performance metrics, and audience behavior to inform strategy development and optimisation.
• Cultivate, manage, and strengthen relationships with high‑impact VIPs, creators, and cultural taste makers.
• Serve as the primary North America point of contact for Global VIP and influencer teams to coordinate campaign planning, talent activations, and cross‑functional execution.
• Develop and manage the annual VIP and influencer strategy for North America, positioning talent as key storytellers and brand ambassadors in support of both brand equity and commercial objectives.
• Oversee the execution of VIP and influencer initiatives across paid media, owned channels, retail, e‑commerce, and experiential activations.
• Partner with analytics and insights teams to establish KPIs and deliver regular reporting on the performance, effectiveness, and ROI of VIP and influencer programmes.
• Lead VIP and influencer engagement for key events, ensuring strategic visibility, alignment with brand standards, and meaningful content capture opportunities.
• Manage the planning and execution of influencer and VIP shoots to support brand objectives, campaign priorities, and platform‑specific requirements.
• Directly manage three reports (VIP Senior Specialist, Influencer Specialist, and VIP, Influencer & Product Associate Coordinator), providing ongoing leadership, performance management, coaching, and professional development.
• Collaborate cross‑functionally with Paid Media, PR, Creative, E‑commerce, Retail Marketing, and Experiential teams to ensure consistent messaging, alignment, and execution across all consumer touchpoints.
• Ensure brand voice, tone, and visual standards are maintained across all VIP and influencer initiatives, while supporting local market relevance and global alignment.
• Lead…