Principal Product Marketing Manager, Ads Marketing

Description

The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

• Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
• Partner with Product Managers to align customer research priorities with product roadmap development
• Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Drive evidence-based decision making through customer insights and market intelligence

• Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
• Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
• Lead the development of product positioning, messaging, and strategic narrative
• Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs

• Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
• Drive stakeholder alignment through regular engagement and clear communication of product vision
• Support effective Alpha/Beta testing programs and gather post-launch customer feedback
• Guide the prioritization and development of case studies and research initiatives