Director of Public Relations

Now This is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. Now This…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live.

• Own and execute PR strategy that clearly positions Now This as a Gen Z entertainment network
• Drive consistent press coverage for original shows, celebrity interviews, and cultural moments
• Secure thought leadership and speaking opportunities for the CEO, Editor-in-Chief, and senior leadership including new podcasts or digital series
• Elevate Now This talent as public-facing cultural voices
• Lead experiential, stunt-y, and attention-grabbing PR moments (events, parties, activations)
• Manage media relationships, press inquiries, messaging, and reputation
• Track coverage, sentiment, and impact; report results to leadership

• Clear market understanding of Now This’s repositioning and network vision
• Regular, high-quality press pick-up across culture, entertainment, and business media
• Executives and talent consistently visible as thought leaders and public figures
• Now This recognized as a platform that makes the news through original shows and interviews
• Increased brand relevance with Gen Z audiences and advertisers

• 7+ years of PR or communications experience in media, entertainment, or culture
• Strong existing relationships with national and cultural press as well as new media opportunities
• Proven experience repositioning a brand or launching new narratives
• Experience working with executives, talent, or creators
• Creative, proactive, and comfortable in fast-moving environments