Customer Marketing Senior Manager – Loyalty & Innovation

Customer Marketing Senior Manager – Loyalty & Innovation

New York City Marketing

Our roster has an opening with your name on it

Fan Duel is looking for a Customer Marketing Senior Manager, Loyalty & Innovation to define the future-state strategy for retention and loyalty within Fan Duel Predicts. This role is responsible for answering critical questions for the business centered around how to build durable customer commitment over time.

This role exists to think deeply and strategically about what loyalty should mean for this product, how it should evolve as the landscape matures, and where we must innovate to create long-term innovation. This is a strategy-first, forward-looking role that blends customer insight, commercial thinking, and innovation. You will work closely with Commercial, Product, Brand, and senior leadership to shape a clear point of view on loyalty, gamification, and retention innovation.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Everyone on our team has a part to play

• Loyalty & Innovation Strategy
  • Define what loyalty should mean for Predicts
  • Develop a long‑term vision for gamification, loyalty, and retention innovation
  • Identify where Predicts should innovate to build loyalty, identity, and trust
• Build deep understanding of Predicts customers, motivations, and unmet needs
• Identify emotional, behavioral, and experiential drivers of long‑term retention
• Pressure‑test loyalty and innovation concepts against customer and market reality
• Proposition & Differentiation
  • Partner closely with the Go‑To‑Market team to shape how Predicts’ value proposition speaks to existing customers
  • Ensure loyalty and innovation thinking supports broader brand and acquisition narratives
  • Provide a clear POV on how Predicts differentiates itself through loyalty and experience
• Leadership & Cross‑Team Influence
  • Provide strategic recommendations to senior leadership on innovation priorities
  • Lead and develop the Loyalty & Innovation function as it grows

What we're looking for in our next teammate

• 6+ years in strategy, consulting, loyalty, analytics, product strategy, or customer innovation
• Strong commercial acumen and comfort operating in ambiguous, forward‑looking problem spaces
• Deep curiosity about customer behavior, motivation, and loyalty
• Strong communication skills and experience influencing senior stakeholders through insight and perspective
• Comfort influencing cross‑functional stakeholders in matrixed orgs – Product, Commercial, Analytics, Go‑To‑Market
• 3+ years of managerial experience preferred
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Don't check all the boxes? That's okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America's #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry's unquestioned leader in horse racing and advance‑deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct‑to‑consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

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