Director, Talent & Influencer Strategy – Maybelline

Job:
Director, Influencer & Social Media Strategy – Maybelline Brand Engagement

Position type:
Permanent

Employment type:

Full - Time

Location:

New York - New York

Country/Region: USA

This position is an integral part of the Maybelline US Brand Engagement team, leading all talent, influencer & social media strategies and activations surrounding the US market and daily business functions. This position is heavily focused on influencer-specific programming and will involve a variety of duties, which require balancing multiple tasks simultaneously. Lead the development & execution of best-in-class organic social strategy across all platforms, content curation, community management and influencer marketing to support overarching brand strategies.

We are looking for an industry disruptor, a trailblazer, and a true leader in every sense of the word. This position requires someone who can operate under a truly consumer-first mindset to help accelerate the brand’s digital and social footprint with culture and community relevancy at the forefront, all while re-enforcing the brands makeup expertise and rich heritage. This profile must be a skilled communicator with a proven track record of disrupting and accelerating brands to the heart of culture.

Influencer

• Continuous Influencer Engagement and Strategic Development & Management of Maybelline’s long term partners including talent negotiations and contract execution for owned influencers
• Support the team’s influencer focused partnerships with consistent research and identification of strategic beauty influencers to target
• Working collaboratively with cross-function teams as it relates to Influencers including Omni, DMI, Shopper Marketing
• Closely partner with Social teams for content needs
• Develop and maintain relationships to drive organic brand support
• Organize Influencer content and activations that support the Maybelline US DBPI Index and Brand Love
• Build and implement influencer marketing strategy to grow consumer base and drive sales revenue
• Foster and grow network of current influencers and brand advocates, and maintain influencer database with accurate and up-to-date records
• Analyze KPI’s from paid integrations and support decisions with ROI-based analysis
• Support the AVP of Brand Engagement on larger total brand & product-related activations
• Manage Influencer activities and accommodations during live brand events and activations
• Work closely with the Maybelline US Marketing teams to ensure all brand communications and influencer marketing efforts are aligned and synergistic
• Ideate around impactful influencer programming to support strategic launches and pillar priorities
• Forecasting & Ideation for Influencer Mailers and related product inventory
• Efficiently Manage the Influencer Budget/Tracker/PO Process
• Oversee the Influencer contract generation and revisions with Legal
• Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors
• Manage and update all influencer analytics, utilizing tools such as Traackr and DOMO to validate KPIs per influencer, per paid program and versus industry standards
• Maintain competitive and efficient talent rates versus industry

• Excellent verbal, interpersonal, and written communication skills
• Bachelor’s degree required
• 6-8 years of experience in public relations/communications
• Experience in beauty PR
• Knowledge of the influencer and media landscape
• Considerable understanding of Social Media landscape, including new platforms
• Past Influencer Management
  
  Experience:
  
  experience in contract negotiations preferred
• Professional writing skills, including strategies, press releases, media alerts, talking points, and guidelines amongst others (preferred)
• Demonstrates a high level of maturity, resourcefulness, and poise in executive and corporate setting
• Maintains a positive and professional attitude in all situations
• Must work well with a large team in an open-office setting
• Holds a strong work ethic and standard for which tasks and projects are completed (Attention to detail is a must)
• Excellent…