Institutional Defined Contribution Marketing Strategy Associate

At J.P. Morgan Asset Management, we help the nation’s largest defined contribution retirement plans and their consulting partners achieve their goals through innovative investment and engagement strategies. As the Associate, Institutional Defined Contribution Marketing Strategy Lead, you will be part of a forward-thinking team dedicated to understanding the evolving needs of institutional retirement clients and developing impactful, data‑driven marketing strategies. This role is at the forefront of marketing innovation, with a strong emphasis on leveraging generative AI and advanced technology to shape the future of institutional marketing.

As a Institutional Defined Contribution Marketing Strategy Associate in the marketing team, you will design and execute marketing initiatives tailored to the largest defined contribution plans and the specialized consulting firms that advise them.

• Develop and implement marketing strategies for large defined contribution retirement plans and their consulting partners, closely aligning with sales and product teams.
• Lead the integration of generative AI and advanced marketing technologies to drive innovation, efficiency, and personalization in marketing campaigns.
• Execute data‑driven marketing programs across digital, events, and content channels, focusing on measurable outcomes and ROI.
• Oversee the creation and optimization of digital client journeys, ensuring a seamless and differentiated experience for institutional retirement audiences.
• Collaborate with cross‑functional teams to deliver high‑impact marketing initiatives, including thought leadership, events, and strategic partnerships.
• Foster a culture of experimentation, intellectual curiosity, and continuous improvement, encouraging the adoption of new technologies and approaches.
• Build and manage data reporting frameworks to inform strategy and demonstrate marketing value.
• Serve as an advocate for marketing innovation within the defined contribution and institutional consulting segment.

• 3+ years of marketing experience in asset management, retirement, or institutional client segments.
• Experimental mindset with a willingness to test, learn, and scale new marketing approaches, especially applications of Generative AI.
• Strong intellectual curiosity and passion for leveraging technology to transform marketing.
• Proven ability to collaborate across teams and influence stakeholders.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

• Experience working with defined contribution retirement plans or institutional consulting firms.
• Track record of driving marketing innovation and measurable business results.
• Strong relationship‑building skills across sales, marketing, and product teams.
• Ability to thrive in a matrixed organization and collaborate across multiple locations.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans.

Lead innovative, AI‑driven marketing for institutional investors. Shape the future of marketing with cutting‑edge technology.