Senior Manager, Consumer Insights; Harry's

Senior Manager, Consumer Insights (Harry's)

New York, NY

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve people’s lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists.

If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

The Centralized Insights & Analytics team at Mammoth Brands works cross-functionally to understand our performance within the context of all that we do – our retail & digital tactics, the marketing investments we make, and how we ultimately serve our customers. The team is focused on providing objective reporting & guidance for the Harry’s, Flamingo, Lume, and Mando brands.

We are looking for a creative and curious insights expert to lead consumer learning for the Harry’s brand and help keep us on the leading edge of men’s personal care. As a Senior Manager of Insights, you will represent the voice of our consumers and be the expert on category consumers and the competitive market to inform decisions that unlock brand growth opportunities.

This role will be based at our headquarters in New York. You will report into the Sr. Director of Insights.

• Be the expert in understanding our core consumer segments (attitudes, behaviors, values) and emerging trends likely to influence their future habits
• Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage
• Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey
• Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact. Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines
• Effectively synthesize and communicate insights from all work to the brand teams, cross-functional partners, and senior management by distilling results to essential learning and recommendations that enable rapid decisions
• Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumers and categories

• Bachelor’s degree required, Master’s Degree/MBA is preferred.
• 7+ years of progressive experience in consumer insights, with a track record of executing high impact research studies of varying complexity
• Prior experience in FMCG, beauty, personal care or lifestyle brands is preferred
• Insights thought leader – You are the go to when it comes to knowing exactly how to get deep and actionable learning about the consumer, and constantly evaluate approaches that could yield stronger learning
• Curious, nearly to a fault – Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
• Crafty and creative – You look for creative solutions and aren’t afraid to get scrappy when appropriate. You are focused on delivering against learning objectives and timelines and build research approaches to suit.
• Self-Sufficient - You are comfortable using DIY quantitative and qualitative research tools with strong experience in category, brand, advertising, innovation, and shopper insights
• Skilled data storyteller – You enjoy weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts
• Unwaveringly objective – You represent the voice of the consumer in all situations, especially when…